methods and techniques for planning, organising, designing and programming user interfaces with a focus on marketing and complex digital content
● theory and terminology of design and storytelling in relation to user interface
● trends in digital design and different tools and techniques for developing user interfaces
● tools and methods for data-driven design processes
● applied methods and theory for gaining user insight in the process of designing and
programming digital content
● tools, theories and methods for organising information (information architecture) in
complex communication solutions
● aesthetic means, storytelling methods and dramatic structuring of narratives for
disseminating complex digital content with specific intentions across platforms.
● ideation and development of formats for digital content across different platforms
● legal and ethical guidelines in relation to digital marketing and e-commerce
● relevant tools for visualisation of data in order to interpret and measure digital marketing
performance
● theories and methods for planning and implementing digital projects
● technologies and techniques for designing and programing digital content
● international trends and technologies in business practices of digital marketing and digital
production.

● apply methods and techniques for creating and implementing digital content across
different platforms with the purpose of optimising user interfaces
● design and develop CMS-based web solutions according to best practices
● assess, select, optimise and configure plugins, themes, libraries, frameworks and tools for
the design and development of complex user interfaces
● design, optimise and manage third party user interfaces
● plan and complete tests for user interfaces and digital content
● design engaging user experiences across media platforms (in CMS-based web solutions and
on SoMe platforms)
● manage digital workflow and tools for planning, designing and producing complex digital
content
● use methods, tools and techniques for the production, post-production and publishing of
various types of digital content
● plan and execute digital marketing campaigns using relevant methods, tools and
techniques
● develop digital business and e-commerce solutions with a focus on marketing
● assess the influence of different techniques and technologies and select relevant
techniques and technologies for multimedia production
● experiment with new features and tools in different parts of the production phase for
different media platforms.

• in teams, or individually, plan and develop complex user interfaces related to user
experience, content, business and technology
• identify, acquire and develop their own skills and knowledge in relation to a specified
subject area and communicate these to external stakeholders
• enter into development-oriented and/or interdisciplinary work processes
• identify and apply relevant theories, methods, terminology and tools for implementing
complex digital media productions