The purpose of the elective is to qualify the student to undertake the design and
production of audiovisual content, focusing on ideation, communication, storytelling
and strategic content production across media platforms.

The elective will focus on the user experience across digital media platforms, the
creation of video content & marketing, immersive UX, data visualisation, animation /
explainers, social media content, interface design & CMS, exploring digital media
trends with the purpose of creating targeted digital content.

User interface development :
The subject area comprises the design and development of digital solutions with
special emphasis on the production of user interfaces. The focus is on all aspects of
the development process based on common development methods, including
planning, design and production of digital media tasks.
Knowledge:
- Methods and techniques for the planning, organisation of the process
and design of user interfaces for different media platforms.
- Core theory and terminology for design and storytelling in relation to
interface design to different platforms, including immersive user
interfaces
- Basic knowledge about publishing and distribution to different
platforms.
- Data and data formats as well as persistent data in relation to CMS
Skills:
- Apply methods and techniques for creating and implementing
interactive infographics and dynamic data visualizations
- Apply methods and techniques for the creating and implementing story
driven motion graphics / animations for different platforms and user
interfaces
- Developing innovative user interfaces with immersive content
- Templating and customising CMS-based web solutions"
Competencies:
- In teams, or individually, students can plan and develop complex user
interfaces (related to user experience, content, business and
technology) for an external stakeholder
- Can identify, acquire/develop and document their own skills and
knowledge in relation to a specific subject area (I can learn new stuff)
2
- Can Identify and apply relevant theories, methods, terminology and
tools for implementing complex digital media productions
- Identity and reflect on own competencies and communicate these to
external stakeholders using relevant professional terminology
(portfolio)
Here you’ll learn: How to design, construct, and produce various user
interfaces in relation to the subject areas user experiences of 360 video, VR/
AR, data visualisation, motion graphics, and video.

User experiences:
The subject area comprises the design and development of digital experiences with a
focus on understanding the user, the user’s interaction with solutions as well as on
evaluating and testing solutions, including the use of data.
Knowledge:
- Methods of user involvement in the development / design process.
- Aesthetic means and different strategies for storytelling and content
dissemination across media platforms as well as dramaturgical /
narrative structures for disseminating content and message.
Skills:
- Carry out tests of different user interfaces & content (eg. new interfaces
& context, screening etc.).
- Use methods for designing engaging and immersive user experience
(transition between different form of extended reality)
Competencies:
- In teams, or individually, students can plan and develop complex user
interfaces (related to user experience, content, business and
technology) for an external stakeholder
- Can identify, acquire/develop and document their own skills and
knowledge in relation to a specified subject area (I can learn new stuff)
- Can Identify and apply relevant theories, methods, terminology and
tools for implementing complex digital media productions
- Identity and reflect on own competencies and communicate these to
external stakeholders using relevant professional terminology
(portfolio)
Here you’ll learn: How to develop storytelling with focus on UX and with a
strategic aim. How to understand and test the user experiences of different
audio visual experiences.

Content production:
The subject area comprises content production for selected digital media. The focus
is on understanding digital media and relevant types of content as well as on the
dissemination and use of data.
Knowledge:
- Aesthetic means and narratives for the dissemination of linear and
interactive content with a specific intention (for that purpose).
- Idea and format development. Recording, editing, publishing of content
for different platforms.
Skills:
- Plan and complete production of different audio visual formats, with
production value (focusing on eg. sound design, color grading, basic
VFX).
- Use methods and techniques for production and post production
targeted towards various media platforms, including digital workflow
and documentation from pre- to post-production.
Competencies:
- In teams, or individually, students can plan and develop complex user
interfaces (related to user experience, content, business and
technology) for an external stakeholder
- Can identify, acquire/develop and document their own skills and
knowledge in relation to a specific subject area (I can learn new stuff)
- Can Identify and apply relevant theories, methods, terminology and
tools for implementing complex digital media productions
- Identity and reflect on own competencies and communicate these to
external stakeholders using relevant professional terminology
(portfolio)
Here you’ll learn: practical and theoretical tools to qualify the the production
value and aesthetic of audiovisual content. How to produce content for
immersive experience. How to combine different audio visual components.

Business:
The subject area comprises business models, data understanding, the basis of
existence of a business and the multimedia designer’s role in the value chain.
Knowledge:
- Legal and ethical guidelines and how new technology changes
expectations, values and business practices.
- How to plan and create an estimate for a task
Skills:
- Use methods and selected tools for digital marketing ( eg. Video
marketing, SoMe / Facebook Advertising, Email Marketing, SEM:
Google Adwords and or SEO).
Competencies:
- In teams, or individually, students can plan and develop complex user
interfaces (related to user experience, content, business and
technology) for an external stakeholder
- Can identify, acquire/develop and document their own skills and
knowledge in relation to a specific subject area (I can learn new stuff)
- Can Identify and apply relevant theories, methods, terminology and
tools for implementing complex digital media productions
- Identity and reflect on own competencies and communicate these to
external stakeholders using relevant professional terminology
(portfolio)
Here you’ll learn: Use different tools for digital marketing. How new
technology will influence and disrupt future business.

Technology:
The subject area comprises understanding and exploration of technologies that form
part of digital media products and digital media production.
Knowledge:
- Technologies and techniques for the production and execution of
different audiovisual expressions. Including dedicated hardware and
software for content production.
- How to stay up to date with digital trends and technologies
Skills:
- Use techniques, production equipment / hardware and relevant digital
tools / software in different parts of the production phase (production
and post production), and to different media platforms
- Independent access and use of new technologies (hardware &
software)
Competencies:
- in teams, or individually, students can plan and develop complex user
interfaces (related to user experience, content, business and
technology) for an external stakeholder
- can identify, acquire/develop and document their own skills and
knowledge in relation to a specified subject area (I can learn new stuff)
- can Identify and apply relevant theories, methods, terminology and
tools for implementing complex digital media productions
- Identity and reflect on own competencies and communicate these to
external stakeholders using relevant professional terminology
(portfolio)
Here you’ll learn: About the developing technological environment (hardware
and software) of the subjects under consideration. This will include camera
equipment, 360 cameras. Unity and A-frame,