Entre-/intrapreneurial mindset. Incorporating the insights from all integrated value-chains, based on circular economic
structure. We will be working with Osterwalder’s theories and methodologies whilst analyzing and mapping environmental
data. We will also focus on how to integrate the customer journey and general service-design of the chosen
business/or idea. We will work with Roger Everett’s Diffusion of innovation aligned with the previously taught Design
Thinking process.

the design of a value-orientated
brand identity in a postmodern
world.
different modes of communication,
the effective communication mix,
and how to organise a campaign
plan from a user perspective.

assess and determine consumer
behaviour and user experiences to
ensure a relevant customer journey.
assess and establish solutions,
including technological solutions
which, when combined, support
and communicate brand equity and
enhance the user experience.
identify and assess the impact on
marketing planning and marketing
activities in practice based on
relevant market data.

innovatively develop a creative
strategy that supports the message
of the market communication and
promotes the overall purpose of
market communication.
identify, develop and execute
communication products online and
offline based on key brand touch
points and a user perspective.
assess and attend to project management
of branding and marketing
efforts through the processing of
relevant market data.