Cross Channel (EN)2019/2020
Consumers today are extremely disloyal, and their customer journeys are not easily mapped. This is a challengeViden
both for traditional physical stores and for web shops. It simply takes something extra to retain customers in the
shopping universe. Consumers today want to be met with unique shopping experiences both offline and online (PC,
tablet and mobile), and they expect the same high level of service everywhere, which places heavy demands on
the store’s service design. Each channel has its strengths and weaknesses – and their strengths really need further
strengthening to meet future requirements. The interplay between multiple channels allows new and engaging ways
of reaching consumers right where they are and through a channel, which they find credible and convenient.
The traditional view of the physical store and the web-shop as primarily being for the distribution of products no
longer hold. By integrating the offline and online universes, new experience-packed and value-adding shopping
environments can be developed, with an identity-creating and scene-setting store universe as a strong element for
strengthening relations with consumers. This creates a completely new situation for suppliers. Therefore, we will also
take a closer look at the impact, which this is having on the preceding links in the supply chain as regards logistics
The knowledge to develop and implement specific experience and valuecreatingFærdigheder
elements in the physical and online store universe
The tools to develop a strategy and action plan for a given cross-channel sales channel,Kompetencer
including guidelines for the use of visual merchandising and space management.
Competences in how implement a generally planned service design and account
for the impact of this on the preceding links in the value chain.
- Undervisningsform og udfoldelse
af læringsmål The purpose of this module is for the students to:
-- be able to use tools to develop and plan store universes, both physical and online,
creating synergies based on the cross-channel concept.
-- be able to assess and present solutions for the logistics and purchasing
related possibilities and challenges in a cross-channel context.
-- be able to handle tools for the planning and preparation of a relevant customer
journey with a view to optimising the company’s service design.
- Forudsætninger for at deltage i
Faglige forudsætninger for at deltage i faget
Open to all students from one of the following specializations: Fashion Management and Marke-ting & Communication Design students
Materielle forudsætninger for at deltage i faget
Læringsmålene for prøven er identiske med fagets/fagenes læringsmålFaget prøvesFaget/modulet prøves selvstændigtAt the end of the module (5 ECTS), an individual grade is given based on both an assignment and an oral presentati-onPrøveformKombineret skriftlig og mundtlig prøveIndividuel eller gruppeprøveIndividuelAnvendt sprog til prøvenEngelskBedømmelsesform7-trins skalaBedømmer(e)Intern censurFrist for afleveringAt the end of the module
På faget Cross Channel (EN) modtager du 54 timers undervisning, hvilket svarer til 72 lektioner (1 lektion = 45 min.) og 39% af din samlede arbejdsbelastning på faget.
Undervisningen vil primært bestå af følgende aktiviteter: interne forelæsninger.
Forberedelsen vil primært bestå af følgende aktiviteter: informationssøgning.
Læs om KEAs studieaktivitetsmodel
*KEA kan fravige det angivne timetal, hvis det er begrundet i særlige forhold.