Copenhagen School of Design and Technology

da

Cross Channel (EN)

2020/2021
Specialeretning: Fashion Management, Marketing & Communication
Engelsk titel
Cross Channel (EN)
Uddannelse
Designteknolog
Uddannelsestype
Fuldtidsuddannelse
Niveau
Erhvervsakademi
Semester
4. semester
Fagets/modulets varighed
5 uger
Ects
5
Udd. element
Valgfag
Sprog
Engelsk
Opstart
Forår
Studiested
Guldbergsgade 29 N, København N
Fagkode
3276453
Fag- /modulansvarlig
Charlotte Winther
Henrik Eppers
  • Formål

    Consumers today are extremely disloyal, and their customer journeys are not easily mapped. This is a challenge
    both for traditional physical stores and for web shops. It simply takes something extra to retain customers in the
    shopping universe. Consumers today want to be met with unique shopping experiences both offline and online (PC,
    tablet and mobile), and they expect the same high level of service everywhere, which places heavy demands on
    the store’s service design. Each channel has its strengths and weaknesses – and their strengths really need further
    strengthening to meet future requirements. The interplay between multiple channels allows new and engaging ways
    of reaching consumers right where they are and through a channel, which they find credible and convenient.
    The traditional view of the physical store and the web-shop as primarily being for the distribution of products no
    longer hold. By integrating the offline and online universes, new experience-packed and value-adding shopping
    environments can be developed, with an identity-creating and scene-setting store universe as a strong element for
    strengthening relations with consumers. This creates a completely new situation for suppliers. Therefore, we will also
    take a closer look at the impact, which this is having on the preceding links in the supply chain as regards logistics
    and procurement.

    Viden

    The knowledge to develop and implement specific experience and valuecreating
    elements in the physical and online store universe

    Færdigheder

    The tools to develop a strategy and action plan for a given cross-channel sales channel,
    including guidelines for the use of visual merchandising and space management.

    Kompetencer

    Competences in how implement a generally planned service design and account
    for the impact of this on the preceding links in the value chain.

  • Undervisningsform og udfoldelse af læringsmål
    The purpose of this module is for the students to:
    -- be able to use tools to develop and plan store universes, both physical and online,
    creating synergies based on the cross-channel concept.
    -- be able to assess and present solutions for the logistics and purchasing
    related possibilities and challenges in a cross-channel context.
    -- be able to handle tools for the planning and preparation of a relevant customer
    journey with a view to optimising the company’s service design.
  • Prøve

    Læringsmålene for prøven er identiske med fagets/fagenes læringsmål

    Faget prøves
    Faget/modulet prøves selvstændigt
    At the end of the module (5 ECTS), an individual grade is given based on both an assignment and an oral presentati-on
    Prøveform
    Kombineret skriftlig og mundtlig prøve
    Individuel eller gruppeprøve
    Individuel
    Anvendt sprog til prøven
    Engelsk
    Bedømmelsesform
    7-trins skala
    Bedømmer(e)
    Intern censur
    Frist for aflevering
    At the end of the module
54
timers undervisning
83
timers forberedelse
Tallene viser omfanget af arbejdsbelastningen relateret til faget fordelt på forskellige studieaktiviteter.

På faget Cross Channel (EN) modtager du 54 timers undervisning, hvilket svarer til 72 lektioner (1 lektion = 45 min.) og 39% af din samlede arbejdsbelastning på faget.

Undervisningen vil primært bestå af følgende aktiviteter: interne forelæsninger.
Forberedelsen vil primært bestå af følgende aktiviteter: informationssøgning.

Læs om KEAs studieaktivitetsmodel

*KEA kan fravige det angivne timetal, hvis det er begrundet i særlige forhold.