Business Planning and Understanding2022/2023
- Purpose and learning objectives
Business planning will cover market analysis, business models (business model canvas), the business plan and basic financial management.Knowledge
The student will gain knowledge about:Skills
• the practice of the profession and the subject area as well as key applied theory and methods in:
o (2) business economics
The student will get the skills to:Competences
• apply the key methodologies and tools of the subject area as well as the skills associated with employment in the industry, including:
o (2) using economics as a significant factor in deciding on own solutions, including
• assessing the impact on the profit and loss account and balance sheet
• contributing to the drawing up of calculations
• budget preparation and assessment.
• assess practice-orientated issues and suggest and select possible solutions, including:
o (2) applying commonly used IT tools for the acquisition of knowledge, data processing and documentation.
The student will learn to: • manage development-orientated situations, including:
o (2) qualification of a company's data in relation to quality, finances and resources
• participate in academic and interdisciplinary cooperation based on a professional approach, including:
o (2) preparation of a company business plan based on their own professional expertise
• acquire new knowledge, skills and competencies in relation to the subject element in a structured context.
- Type of instruction
The teaching alternates between class teaching and casework in groups. The students apply theory and methods on selected cases in this theme.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Exam in one or more subjectsSubject/module is tested with the following modules
objective is to develop a new product comprising at least two moving parts and the associated production apparatus. The first project period is devoted to product development and design. It is during this period that you develop the actual product. The second period covers the areas of production and business, and requires you to build up the company and production plant.
The work is carried out in groups of 3–5 students and involves the business community as far as possible.
The project begins with the preparation and submission of a synopsis, which has to be approved by the teachers’ group. Once approved, it serves as the problem area for the project. See FRONTER for guidelines about how to lay out the synopsis.
Synopsis is not a compulsory element of the education, and lack of submission therefore does not cost an exam attempt. However, it is an important working document that we strongly recommend that you prepare. If the group has failed to prepare a synopsis, the group is not entitled to project guidance.
The synopsis is used as the final basis for the assessment of the project's quality and final approval. Approval takes place immediately after the delivery in connection with. 'Evaluations synopsis'. The completed synopsis must include an overall project plan.
The synopsis must cover no more than three normal pages – for both group and individual presentation. Use the template on FRONTER and make sure to include the following:
• Problem formulation
• Context/empirical foundation
• Methodological and theoretical considerations
• Tentative conclusion
• In addition synopsis must contain an overall project plan.
For the mid-term evaluation, you will be required to present your conclusions from the first half of the assignment.
• Justify the project and the need it covers.
• Give a brief presentation of your research on the basis of qualitative and quantitative data.
• Report on competitors.
• Present your function analysis and PDS.
• Lay out a few important sketches, using them to demonstrate the value of the project to
the target group and explain how it differs from those of your competitors.
• Quantify your project. As a minimum, state the expected market share, production volume,
production price, sales price, and anticipated sales in number of units.
• Present at least 2 physical concept models
• Show how you systematically have chosen which concept to detail and concretise further in
the second phase of the assignment.
• Present your original and revised project plan for the first project period.
• Present a provisional project plan for the second project period. (The project must be
designed as a main project with sub-projects inserted in the form of subsidiary
• Present a quantified labour division
Finally, you have to submit the full project report including both phases.
All evaluations are open to all your fellow students, unless special agreements with companies apply.
The teachers continuously assess attendance, input and assignments submitted with a view to ensuring that all students are actively involved in the programme.Type of examCombined written and oral examinationFormal requirementsThe report must be based on an approved synopsis
-Max. 50 actual pages, including graphics (front page, table of contents and source
reference/bibliography does not count)
-Use an easily readable font in size 12
• Title page presenting the following information:
• Title of the report
• Your full name(s)
• The school name and logo
• The names of the associated teachers/supervisors
• Number of characters in the report, including spaces.
• For assignments that stem from companies – or which are closely linked to a given
company – the title page must also state the name of the company, as well as the
name and email address of a contact at the company.
-Exceeding the rapport extent (see above) can affect the grade. If the difference is significant, - is more than 25% - then formal requirements are not observed and it could result in a rejection of the project.
-Projects are generally expected to have numerous relations to the business community, so it is important that you CLEARLY reference company association on the title page, and state
whether the report may or may NOT be made public. See the section concerning publication.
-It is expected that reports will feature elements of visual communication including sketches,
figures, diagrams and so on.
-Please note that the projects will be checked for plagiarised content. Plagiarised content also includes the reuse of more than one sentence from your previous projects unless the source is clearly stated.
-Reports and synopses must be saved in PDF format and uploaded under “Besvarelse”
(Answers) in WISEflow.
NB: The maximum file size cannot exceed 25 MB – and appendices should be gathered in a
combined PDF file with a table of content as the first page. Excel and Microsoft Project
formats are exceptions, which are submitted in their original version. Appendices are not
taken into account of the assessment of the report.
-Reports uploaded as PDF image files will not be accepted. This means that text and tables
must be able to be edited, scanned and marked in the uploaded pdf format.
-For group submissions, makes sure that all group members submit the material in the relevant flows. The names of all group members must be stated on the title page or other form of front page.Individual exam or group examIndividual or group, 1-6 max participantsExam languagesDanish (Norwegian/Swedish)Duration• Presentation: 5 min./stud. when 4 or more
• Presentation: 15 min. when 3 students or less
• Eksamination time: 20 min./stud., incl. grading
• Changing between groups: 5 min.Type of evaluation7-point grading scaleExaminersExternal censureDeadline for submissionThe deadline for submission is 12:00 on the dates stated on the semester plan. Failure to
submit work within deadlines may result in projects not being approved and evaluated.
In the subject Business Planning and Understanding you will receive 33 hours of instruction, which corresponds to 44 lessons (1 lesson = 45 min.) and 24% of your total workload for the subject.
The teaching primarily consists of the following activities: cases, group work, exercises, classroom teaching.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances