The student will gain knowledge about:
 the practice of the profession and the subject area as well as key applied theory and methods in:
o (1) systematic development of products, processes and services
o (1) idea generation
o (1) needs analysis
o (1) understanding of market and business principles, including knowledge gathering and data processing
o (1) aesthetics and design
o (1) visualisation
o (1) problem formulation and requirement specifications.

The student will get the skills to:
 apply the key methodologies and tools of the subject area as well as the skills associated with employment in the industry, including:
o (1) outlining the product and the process
o (1) performing functional analyses.
 assess practice-orientated issues and suggest and select possible solutions involving:
o (1) knowledge of market and needs
o (1) stakeholder and user perspectives.
 communicate practice-orientated issues and solutions to partners and users, including:
o (1) listing and selecting ideas in a concept proposal
o (2) communicating relevant results of their own work.

The student will learn to:
 manage development-orientated situations, including:
o (2) participation in development and ideation processes in a systematic product development process while taking into account other subject areas of the programme.
 participate in academic and interdisciplinary cooperation based on a professional approach, including:
o (2) active participation in cross-disciplinary teamwork on the development of products and services.
 acquire new knowledge, skills and competencies in relation to the profession in a structured context, including:
o (2) acquisition and translation of new knowledge in the development of products and services.