Design and programming of digital content 1 (EN)2020/2021
The programme element covers the design, programming and production of simple digital content solutions for selected media platforms. The programme element focuses on the production of simple content for media platforms based on data-driven user understanding. Solutions are designed, programmed and produced on the basis of a content and business strategy, and an introduction is given to key technologies and business models of relevance to the design and programming of digital content.Knowledge
• a practice-oriented understanding of intellectual property rights and licensing methods in digital media productionSkills
• knowledge of the multimedia designer’s role in the value chain in digital productions
• knowledge of digital media and digital media platforms used by the profession
• knowledge of key forms of expression and content in digital media
• knowledge of the key technologies applied by the profession in connection with the production of digital content
• knowledge of basic methods and theories regarding user understanding within digital content production.
• collect and apply empirical data about users and situations of useCompetences
• plan and evaluate a digital content production based on a given brief
• produce basic-level digital content based on user understanding and based on a given strategic brief
• apply and assess technologies for the presentation and production of digital content
• communicate the development process for digital content production to stakeholders with professional insights.
• participate in interdisciplinary work processes in connection with the design and development of digital content
• under supervision, acquire basic knowledge, skills and competencies within the design and development of digital content.
- Type of instruction and
practical application of learning objectives
The teaching is a combination of classroom instruction, lectures, workshops, study groups, exercises, major project work and not least guidance. The organisation of the teaching is based on relevant professional practice and applied theory.
- Collaborative subject/module(s)
The programme element is covered in two learning modules:
Basic UX (3 weeks)
Basic Content (4 weeks)
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Exam in one or more subjectsSubject/module is tested with the following modules
Students are presented with one or more of the product examples handed in during the first
semester. Through the first semester, students work with the creation of a digital portfolio, using product examples from the teaching. The portfolio forms the basis of the first-semester exam.Type of examOral examinationThe exam covers the subject areas in the first-semester national programme elements. The digital portfolio forms the basis of the exam.
The exam consists of three elements:
The details of the duration of the exam will be published on the learning platform for Multimedia Design.Individual exam or group examIndividualExam languagesEnglishType of evaluation7-point grading scaleExaminersInternal censureExam criteriaThe exam will be assessed by one or more examiners according to the 7-point grading scale. Students are given one individual grade as an overall assessment of the digital portfolio, their presentation and individual performance at the exam. The performance is assessed in relation to the learning objectives for Design and programming of digital user interfaces 1 and Design and programming of digital content 1.
In the subject Design and programming of digital content 1 (EN) you will receive 200 hours of instruction, which corresponds to 266 lessons (1 lesson = 45 min.) and 49% of your total workload for the subject.
The teaching primarily consists of the following activities: classroom teaching.
The preparation primarily consists of the following activities: project work.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances