Design and programming of digital content 1 (EN)2020/2021
The programme element covers the design, programming and production of simple digital content solutions for selected media platforms. The programme element focuses on the production of simple content for media platforms based on data-driven user understanding. Solutions are designed, programmed and produced on the basis of a content and business strategy, and an introduction is given to key technologies and business models of relevance to the design and programming of digital content.Knowledge
• a practice-oriented understanding of intellectual property rights and licensing methods in digital media productionSkills
• knowledge of the multimedia designer’s role in the value chain in digital productions
• knowledge of digital media and digital media platforms used by the profession
• knowledge of key forms of expression and content in digital media
• knowledge of the key technologies applied by the profession in connection with the production of digital content
• knowledge of basic methods and theories regarding user understanding within digital content production.
• collect and apply empirical data about users and situations of useCompetences
• plan and evaluate a digital content production based on a given brief
• produce basic-level digital content based on user understanding and based on a given strategic brief
• apply and assess technologies for the presentation and production of digital content
• communicate the development process for digital content production to stakeholders with professional insights.
• participate in interdisciplinary work processes in connection with the design and development of digital content
• under supervision, acquire basic knowledge, skills and competencies within the design and development of digital content.
- Type of instruction and
practical application of learning objectives
The teaching is based primarily on cross-disciplinary projects, which are divided up into themes of two to five weeks’ duration.
The teaching is a mix of individual projects and group work where you plan and control your own time. In general, we teach using the blended-learning principle. This means that part of the teaching consists of a blend of videos, tutorials and guidance.
The first semester in particular is about your individual learning, spiced up with minor joint projects. You will acquire a significant set of tools that you can bring into use in the following semesters. You will have the opportunity to work with e.g. digital work-shop activities in our UX-lab, KEAProjectLab and Tech Lounge which focus on skills within user experience, technology and innovation.
In general, you will be working very hands-on with the subjects and you will learn the craft behind the industry that you will work in after graduation.
- Collaborative subject/module(s)
Fagelementet udmønter sig i to læringsforløb (temaer) á 4-5 ugers: Grundlæggende Web og Grundlæggende Animation.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationAt KEA, several of the hand-ins during the first, second and third semesters are mandatory and must be handed in before the student can sit the corresponding exams. The detailed requirements for hand-ins and a description of which assignments are mandatory can be found on the learning platform for Multimedia Design at the beginning of the semester. A hand-in that does not meet the formal requirements will be rejected.Exam in one or more subjectsSubject/module is tested with the following modules
Through the first semester, students work with the creation of a digital portfolio, using product examples from the teaching. The portfolio forms the basis of the first-semester exam.Type of examOral examinationAn oral individual exam based on one or more of the product examples handed in during the first semester.
The exam covers the subject areas in the first-semester national programme elements. The digital portfolio forms the basis of the exam.
The exam consists of three elements:
The details of the duration of the exam will be published on the learning platform for Multimedia Design.Individual exam or group examIndividualExam languagesEnglishType of evaluation7-point grading scaleExaminersInternal censureExam criteriaThe exam will be assessed by one or more examiners according to the 7-point grading scale. Students are given one individual grade as an overall assessment of the digital portfolio, their presentation and individual performance at the exam. The performance is assessed in relation to the learning objectives for Design and programming of digital user interfaces 1 and Design and programming of digital content 1.
In the subject Design and programming of digital content 1 (EN) you will receive 200 hours of instruction, which corresponds to 266 lessons (1 lesson = 45 min.) and 49% of your total workload for the subject.
The teaching primarily consists of the following activities: internal lecturers, group work.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances