Prescribed line of study: Marketing > Marketing & Communication Design (EN)
2019/2020- Purpose
The general objective is to provide students with the qualifications needed to independently plan, organise and perform tasks within the Marketing & Communication Design specialisation. The specialisation covers the core areas of management, concept development and communication.
Knowledge
The 45 ECTS credits are distributed on the following core areas:
Management: First year of study: 10
Concept development: First year of study:10 Second year of study: 10
Communication: First year of study:10 Second year of study:10Management:
Skills
After first year of study:
The graduate has acquired knowledge of
• marketing disciplines and tools
• organisation and management
• the market
• communication
Concept development:
After first year of study:
The graduate has acquired knowledge of
• key aspects of marketing tools
• key aspects of the market
• key aspects of trends, fashion and lifestyle
• key aspects of communication
After second year of study:
The graduate has acquired knowledge of
• international market perspectives
• and understands communication in practice
Communication:
After first year of study:
The graduate has acquired knowledge of
• marketing tools
• organisation and management
• trends, fashion and lifestyle
After second year of study:
The graduate has acquired knowledge of
communication and communication toolsManagement:
Competences
After first year of study:
The graduate has acquired the skills needed to
• assess and use theory of relevance to the field
• collect and process relevant market data
• assess the market potential of a product or concept
Concept development:
After first year of study:
The graduate has acquired the skills needed to
• assess and use theory of relevance to the field
• collect and process relevant market data
• assess fundamental corporate values in relation to customer needs
• assess the market potential of a product or concept
After second year of study:
The graduate has acquired the skills needed to
• collect, process and assess relevant market data
• work under market conditions based on fundamental corporate values and in relation to customer needs
• assess the market potential of a product or concept
• communicate marketing processes both nationally and internationally
Communication:
After first year of study:
The graduate has acquired the skills needed to
• assess and use theory of relevance to the field
• assess fundamental corporate values in relation to customer needs
After second year of study:
The graduate has acquired the skills needed to
• understand and use theory of relevance to the field
• work under market conditions based on fundamental corporate values and in relation to customer needs
• communicate marketing processes, nationally and internationallyManagement:
After first year of study:
The graduate has acquired the competencies needed to
• optimise the company’s supply in relation to demand
• manage the market introduction of new products and concepts
• undertake project management and project coordination
• plan and implement a marketing plan in practice, nationally and internationally
Concept development:
After first year of study:
The graduate has acquired the competencies needed to
• contribute to optimising the company’s supply in view of market demand
• participate in the product development process from idea to launch
• undertake project management and coordination
After second year of study:
The graduate has acquired the competencies needed to
• contribute to optimising the company’s supply in relation to market demand
• contribute to the product development process from idea to launch
Communication:
After first year of study:
The graduate has acquired the competencies needed to
• contribute to optimising the company’s supply in view of market demand
• participate in the product development process from idea to launch
• manage the market introduction of new products and concepts
• undertake project management and coordination
After second year of study:
The graduate has acquired the competencies needed to
• contribute to optimising the company’s supply in relation to market demand
• manage the product development process from idea to launch
• plan and implement a marketing plan in practice, nationally and internationally - Type of instruction and
practical application of learning objectives
Various teaching and working methods are used, including:
• Traditional classroom-based teaching
• Group work
• Individual work
• Cases
• Excursions
• Interdisciplinary project-based teaching
• Problem-based learning
• Knowledge-sharing - Exam
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)
Prerequisites for access to the examinationWhen starting a semester, students are automatically registered for the exams held in the course of that semester. It is not possible to withdraw registration for exams or exam attempts on the programme.Exam in one or more subjectsSubject/module is tested standalonePrescribed line of study consist of two exams:
Second-semester synopsis exam
Third-semester portfolio examType of examCombined written and oral examinationSecond-semester synopsis exam:
The synopsis exam is an individual exam.
At the beginning of the synopsis project period, two to three problem-oriented topics of relevance to the specialisation are distributed.
Students choose one of the three topics. The selected topic is examined and analysed using the methods and theory taught on the second semester, leading to the preparation of a synopsis and an oral presentation, where product solutions are presented.
Third-semester portfolio exam:
The exam is taken individually.
The exam is a portfolio exam, where the portfolio to be uploaded must contain the following:
• A presentation of all third-semester module assignments
• An independent reflection on the progression of the student’s learning within his or her line of specialisation of no more than 7,200 characters with spaces
• A CV
Students choose one of the module assignments done within their field of specialisation to be the main focus of the oral presentation.
At the oral exam, students must present their portfolios.
The oral exam takes 30 minutes, including:
• 10 minutes for the student’s presentation
• 10 minutes for questions from the examiner and the external examiner
• 10 minutes for assessment and gradingIndividual exam or group examIndividualExam languagesEnglishType of evaluation7-point grading scaleExaminersInternal and External censureExam criteriaThe second-semester synopsis exam is examined external.
Third-semester portfolio exam is examines internal.
In the subject Prescribed line of study: Marketing > Marketing & Communication Design (EN) you will receive 309 hours of instruction, which corresponds to 411 lessons (1 lesson = 45 min.) and 25% of your total workload for the subject.
The teaching primarily consists of the following activities: group work, internal lecturers, classroom teaching.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances