Copenhagen School of Design and Technology

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Prescribed line of study: Marketing > Marketing & Communication Design (EN)

2019/2020
Speciality direction: Marketing & Communication
Danish title
Studieretningen inden for Marketing>Marketing & Communication Design (EN)
Study programme
Design Technologist
Type of education
Full time education
Level of education
Academy Profession
Semester
1. semester
Duration of the subject/module
1 semester
Ects
45
Programme elements
Compulsory
Language
English
Start time
Spring
Location
Guldbergsgade 29 N, København N
Subject number
3292244
Responsible for the subject(s)/modul(es)
Annette Havkær
  • Purpose

    The general objective is to provide students with the qualifications needed to independently plan, organise and perform tasks within the Marketing & Communication Design specialisation. The specialisation covers the core areas of management, concept development and communication.
    The 45 ECTS credits are distributed on the following core areas:
    Management: First year of study: 10
    Concept development: First year of study:10 Second year of study: 10
    Communication: First year of study:10 Second year of study:10

    Knowledge

    Management:
    After first year of study:
    The graduate has acquired knowledge of
    • marketing disciplines and tools
    • organisation and management
    • the market
    • communication

    Concept development:
    After first year of study:
    The graduate has acquired knowledge of
    • key aspects of marketing tools
    • key aspects of the market
    • key aspects of trends, fashion and lifestyle
    • key aspects of communication
    After second year of study:
    The graduate has acquired knowledge of
    • international market perspectives
    • and understands communication in practice

    Communication:
    After first year of study:
    The graduate has acquired knowledge of
    • marketing tools
    • organisation and management
    • trends, fashion and lifestyle
    After second year of study:
    The graduate has acquired knowledge of
    communication and communication tools

    Skills

    Management:
    After first year of study:
    The graduate has acquired the skills needed to
    • assess and use theory of relevance to the field
    • collect and process relevant market data
    • assess the market potential of a product or concept

    Concept development:
    After first year of study:
    The graduate has acquired the skills needed to
    • assess and use theory of relevance to the field
    • collect and process relevant market data
    • assess fundamental corporate values in relation to customer needs
    • assess the market potential of a product or concept
    After second year of study:
    The graduate has acquired the skills needed to
    • collect, process and assess relevant market data
    • work under market conditions based on fundamental corporate values and in relation to customer needs
    • assess the market potential of a product or concept
    • communicate marketing processes both nationally and internationally

    Communication:
    After first year of study:
    The graduate has acquired the skills needed to
    • assess and use theory of relevance to the field
    • assess fundamental corporate values in relation to customer needs
    After second year of study:
    The graduate has acquired the skills needed to
    • understand and use theory of relevance to the field
    • work under market conditions based on fundamental corporate values and in relation to customer needs
    • communicate marketing processes, nationally and internationally

    Competences

    Management:
    After first year of study:
    The graduate has acquired the competencies needed to
    • optimise the company’s supply in relation to demand
    • manage the market introduction of new products and concepts
    • undertake project management and project coordination
    • plan and implement a marketing plan in practice, nationally and internationally

    Concept development:
    After first year of study:
    The graduate has acquired the competencies needed to
    • contribute to optimising the company’s supply in view of market demand
    • participate in the product development process from idea to launch
    • undertake project management and coordination
    After second year of study:
    The graduate has acquired the competencies needed to
    • contribute to optimising the company’s supply in relation to market demand
    • contribute to the product development process from idea to launch

    Communication:
    After first year of study:
    The graduate has acquired the competencies needed to
    • contribute to optimising the company’s supply in view of market demand
    • participate in the product development process from idea to launch
    • manage the market introduction of new products and concepts
    • undertake project management and coordination
    After second year of study:
    The graduate has acquired the competencies needed to
    • contribute to optimising the company’s supply in relation to market demand
    • manage the product development process from idea to launch
    • plan and implement a marketing plan in practice, nationally and internationally

  • Type of instruction and practical application of learning objectives
    Various teaching and working methods are used, including:
    • Traditional classroom-based teaching
    • Group work
    • Individual work
    • Cases
    • Excursions
    • Interdisciplinary project-based teaching
    • Problem-based learning
    • Knowledge-sharing
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Prerequisites for access to the examination
    When starting a semester, students are automatically registered for the exams held in the course of that semester. It is not possible to withdraw registration for exams or exam attempts on the programme.
    Exam in one or more subjects
    Subject/module is tested standalone
    Prescribed line of study consist of two exams:
    Second-semester synopsis exam
    Third-semester portfolio exam
    Type of exam
    Combined written and oral examination
    Second-semester synopsis exam:
    The synopsis exam is an individual exam.
    At the beginning of the synopsis project period, two to three problem-oriented topics of relevance to the specialisation are distributed.
    Students choose one of the three topics. The selected topic is examined and analysed using the methods and theory taught on the second semester, leading to the preparation of a synopsis and an oral presentation, where product solutions are presented.

    Third-semester portfolio exam:
    The exam is taken individually.
    The exam is a portfolio exam, where the portfolio to be uploaded must contain the following:
    • A presentation of all third-semester module assignments
    • An independent reflection on the progression of the student’s learning within his or her line of specialisation of no more than 7,200 characters with spaces
    • A CV
    Students choose one of the module assignments done within their field of specialisation to be the main focus of the oral presentation.

    At the oral exam, students must present their portfolios.
    The oral exam takes 30 minutes, including:
    • 10 minutes for the student’s presentation
    • 10 minutes for questions from the examiner and the external examiner
    • 10 minutes for assessment and grading
    Individual exam or group exam
    Individual
    Exam languages
    English
    Type of evaluation
    7-point grading scale
    Examiners
    Internal and External censure
    Exam criteria
    The second-semester synopsis exam is examined external.
    Third-semester portfolio exam is examines internal.
309
hours of teaching
924
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Prescribed line of study: Marketing > Marketing & Communication Design (EN) you will receive 309 hours of instruction, which corresponds to 411 lessons (1 lesson = 45 min.) and 25% of your total workload for the subject.

The teaching primarily consists of the following activities: group work, internal lecturers, classroom teaching.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances