The general objective is to provide students with the qualifications needed to independently plan, organise and perform tasks within the Marketing & Communication Design specialisation. The specialisation covers the core areas of management, concept development and communication.
The 45 ECTS credits are distributed on the following core areas:
Management: First year of study: 10
Concept development: First year of study:10 Second year of study: 10
Communication: First year of study:10 Second year of study:10

Management:
After first year of study:
The graduate has acquired knowledge of
• marketing disciplines and tools
• organisation and management
• the market
• communication

Concept development:
After first year of study:
The graduate has acquired knowledge of
• key aspects of marketing tools
• key aspects of the market
• key aspects of trends, fashion and lifestyle
• key aspects of communication
After second year of study:
The graduate has acquired knowledge of
• international market perspectives
• and understands communication in practice

Communication:
After first year of study:
The graduate has acquired knowledge of
• marketing tools
• organisation and management
• trends, fashion and lifestyle
After second year of study:
The graduate has acquired knowledge of
communication and communication tools

Management:
After first year of study:
The graduate has acquired the skills needed to
• assess and use theory of relevance to the field
• collect and process relevant market data
• assess the market potential of a product or concept

Concept development:
After first year of study:
The graduate has acquired the skills needed to
• assess and use theory of relevance to the field
• collect and process relevant market data
• assess fundamental corporate values in relation to customer needs
• assess the market potential of a product or concept
After second year of study:
The graduate has acquired the skills needed to
• collect, process and assess relevant market data
• work under market conditions based on fundamental corporate values and in relation to customer needs
• assess the market potential of a product or concept
• communicate marketing processes both nationally and internationally

Communication:
After first year of study:
The graduate has acquired the skills needed to
• assess and use theory of relevance to the field
• assess fundamental corporate values in relation to customer needs
After second year of study:
The graduate has acquired the skills needed to
• understand and use theory of relevance to the field
• work under market conditions based on fundamental corporate values and in relation to customer needs
• communicate marketing processes, nationally and internationally

Management:
After first year of study:
The graduate has acquired the competencies needed to
• optimise the company’s supply in relation to demand
• manage the market introduction of new products and concepts
• undertake project management and project coordination
• plan and implement a marketing plan in practice, nationally and internationally

Concept development:
After first year of study:
The graduate has acquired the competencies needed to
• contribute to optimising the company’s supply in view of market demand
• participate in the product development process from idea to launch
• undertake project management and coordination
After second year of study:
The graduate has acquired the competencies needed to
• contribute to optimising the company’s supply in relation to market demand
• contribute to the product development process from idea to launch

Communication:
After first year of study:
The graduate has acquired the competencies needed to
• contribute to optimising the company’s supply in view of market demand
• participate in the product development process from idea to launch
• manage the market introduction of new products and concepts
• undertake project management and coordination
After second year of study:
The graduate has acquired the competencies needed to
• contribute to optimising the company’s supply in relation to market demand
• manage the product development process from idea to launch
• plan and implement a marketing plan in practice, nationally and internationally