Copenhagen School of Design and Technology

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Prescribed line of study: Marketing > Marketing & Communication Design (EN)

2021/2022
Speciality direction: Marketing & Communication Design (Marketing)
Danish title
Studieretningen inden for Marketing>Marketing & Communication Design (EN)
Study programme
Design Technologist
Type of education
Full time education
Level of education
Academy Profession
Semester
1. semester
Duration of the subject/module
1 semester
Ects
30
Programme elements
Compulsory
Language
English
Start time
Spring
Location
Guldbergsgade 29 N, København N
Subject number
3292244
Responsible for the subject(s)/modul(es)
Charlotte Winther
  • Purpose and learning objectives

    The general objective is to provide students with the qualifications needed to independently plan, organise and perform tasks within the Marketing & Communication Design specialisation. The specialisation covers the core areas of management, concept development and communication.
    The 30 ECTS credits are distributed on the following core areas:
    Management: First year of study: 10
    Concept development: First year of study:10 Second year of study: 10
    Communication: First year of study:10 Second year of study:10

    Knowledge

    The student will gain knowledge about:

    Management:
    • theory and methods of project management and coordination in relation to the practice of the profession and the subject area.
    • key theories and methods in project management, coordination and data collection and processing and how to apply them.

    Concept development:
    The student will gain knowledge about:
    • theory and methods in the development and design of concepts in relation to the practice of the profession and the subject area.
    • key applied theories and methods in concept development.

    Communication:
    • theory and methods in the development and design of communication products in relation to the practice of the profession and the subject area.
    • key applied theories and methods in communication

    Skills

    The student will get the skills to:

    Management:
    • apply management and coordination tools to marketing.
    • assess practice-related issues as well as set up and select management and coordination tools in marketing.
    • communicate solutions and make use of industry-related specialised terminology.

    Concept development:
    • design solutions for partners and users.
    • assess practice-orientated issues and propose and select possible concepts.
    • communicate solutions and make use of industry-related specialised terminology.


    Communication:
    • design solutions for partners and users.
    • assess practice-orientated issues and propose and select possible communication solutions.
    • communicate solutions and make use of industry-related specialised terminology.

    Competences

     The student will learn to:

    Management:
    • participate in interdisciplinary cooperation with a professional approach.
    • handle development-orientated situations by means of relevant marketing management and coordination tools.
    • acquire new knowledge, skills and competencies in relation to management in a structured context

    Concept development:
    • participate in cooperation with a professional approach.
    • handle development-orientated situations by means of concept development.
    • acquire new knowledge, skills and competencies in relation to concept development in a structured context.

    Communication:
    • participate in interdisciplinary cooperation with a professional approach.
    • handle development-orientated situations through communication.
    • acquire new knowledge, skills and competencies in relation to communication in a structured context
    .

  • Type of instruction
    Various teaching and working methods are used, including:
    • Traditional classroom-based teaching
    • Group work
    • Individual work
    • Cases
    • Excursions
    • Interdisciplinary project-based teaching
    • Problem-based learning
    • Knowledge-sharing
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Prerequisites for access to the examination
    When starting a semester, students are automatically registered for the exams held in the course of that semester. It is not possible to withdraw registration for exams or exam attempts on the programme.
    Exam in one or more subjects
    Subject/module is tested standalone
    Prescribed line of study consist of two exams:
    Second-semester synopsis exam
    Third-semester portfolio exam
    Type of exam
    Combined written and oral examination
    Second-semester synopsis exam:
    The synopsis exam is an individual exam.
    At the beginning of the synopsis project period, two to three problem-oriented topics of relevance to the specialisation are distributed.
    Students choose one of the three topics. The selected topic is examined and analysed using the methods and theory taught on the second semester, leading to the preparation of a synopsis and an oral presentation, where product solutions are presented.

    Third-semester portfolio exam:
    The exam is taken individually.
    The exam is a portfolio exam, where the portfolio to be uploaded must contain the following:
    • A presentation of all third-semester module assignments
    • An independent reflection on the progression of the student’s learning within his or her line of specialisation of no more than 7,200 characters with spaces
    • A CV
    Students choose one of the module assignments done within their field of specialisation to be the main focus of the oral presentation.

    At the oral exam, students must present their portfolios.
    The oral exam takes 30 minutes, including:
    • 10 minutes for the student’s presentation
    • 10 minutes for questions from the examiner and the external examiner
    • 10 minutes for assessment and grading
    Individual exam or group exam
    Individual
    Exam languages
    English
    Type of evaluation
    7-point grading scale
    Examiners
    Internal and External censure
    Exam criteria
    The second-semester synopsis exam is examined external.
    Third-semester portfolio exam is examines internal.
309
hours of teaching
513
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Prescribed line of study: Marketing > Marketing & Communication Design (EN) you will receive 309 hours of instruction, which corresponds to 411 lessons (1 lesson = 45 min.) and 38% of your total workload for the subject.

The teaching primarily consists of the following activities: group work, internal lecturers, classroom teaching.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances