Aims to provide the student with knowledge, skills and competencies through work with different communication platforms and communication. We will focus on written and visual communication on online and offline media for the planning and development of a coherent campaign.

The design of a value-orientated brand identity in a postmodern world.

The role of semiotics in market communication.

Different modes of communication, the effective communication mix, and how to organise a campaign plan from a user perspective.

The role of semiotics in relevant communication theory based on the company's values and users.

Use semiotics for the preparation of corporate concepts of communication.

Assess and select communication approaches relevant to practice-orientated and user-related issues.

Plan cross-media communication products in a campaign context verbally and visually.

Identify and assess the impact on marketing planning and marketing activities in practice based on relevant market data.

Innovatively develop a creative strategy that supports the message of the market communication and promotes the overall purpose of market communication.

Plan and prepare a communication strategy for a campaign which focuses on integrated market communication and which is true to the company's value base and user profiles.

Set up a tactical campaign plan and prepare a creative brief based on the company's strategy, value base and user perspective

Plan and use online marketing as an integral part of a campaign by means of technological solutions