Copenhagen School of Design and Technology

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COMMUNICATION PLATFORMS & COMMUNICATION (EN)

2022/2023
Specialeretning: Marketing & Communication Design (Marketing)
Engelsk titel
COMMUNICATION PLATFORMS & COMMUNICATION (EN)
Uddannelse
Designteknolog
Uddannelsestype
Fuldtidsuddannelse
Niveau
Erhvervsakademi
Semester
3. semester
Fagets/modulets varighed
7 uger
Ects
15
Udd. element
Obligatorisk
Sprog
Dansk
Opstart
Efterår
Studiested
Guldbergsgade 29 N, København N
Fagkode
3292301
Fag- /modulansvarlig
Charlotte Winther
  • Formål og læringsmål

    Aims to provide the student with knowledge, skills and competencies through work with different communication platforms and communication. We will focus on written and visual communication on online and offline media for the planning and development of a coherent campaign.

    Viden

    The design of a value-orientated brand identity in a postmodern world.

    The role of semiotics in market communication.

    Different modes of communication, the effective communication mix, and how to organise a campaign plan from a user perspective.

    The role of semiotics in relevant communication theory based on the company's values and users.

    Færdigheder

    Use semiotics for the preparation of corporate concepts of communication.

    Assess and select communication approaches relevant to practice-orientated and user-related issues.

    Plan cross-media communication products in a campaign context verbally and visually.

    Identify and assess the impact on marketing planning and marketing activities in practice based on relevant market data.

    Kompetencer

    Innovatively develop a creative strategy that supports the message of the market communication and promotes the overall purpose of market communication.

    Plan and prepare a communication strategy for a campaign which focuses on integrated market communication and which is true to the company's value base and user profiles.

    Set up a tactical campaign plan and prepare a creative brief based on the company's strategy, value base and user perspective

    Plan and use online marketing as an integral part of a campaign by means of technological solutions

  • Undervisningsform
    Class discussion and project
  • Prøve

    Læringsmålene for prøven er identiske med fagets/fagenes læringsmål

    Faget prøves
    Curriculum and learning requirements for this module are included in the 3rd semester portfolio exam
    Prøveform
    Kombineret skriftlig og mundtlig prøve
    Individuel eller gruppeprøve
    Individuel
    Anvendt sprog til prøven
    Engelsk
    Bedømmelsesform
    7-trins skala
    Bedømmer(e)
    Intern censur
100
timers undervisning
311
timers forberedelse
Tallene viser omfanget af arbejdsbelastningen relateret til faget fordelt på forskellige studieaktiviteter.

På faget COMMUNICATION PLATFORMS & COMMUNICATION (EN) modtager du 100 timers undervisning, hvilket svarer til 133 lektioner (1 lektion = 45 min.) og 24% af din samlede arbejdsbelastning på faget.

Undervisningen vil primært bestå af følgende aktiviteter: casearbejde.
Forberedelsen vil primært bestå af følgende aktiviteter: læsning af pensum.

Læs om KEAs studieaktivitetsmodel

*KEA kan fravige det angivne timetal, hvis det er begrundet i særlige forhold.