Copenhagen School of Design and Technology

da

New Business With a Circular Mindset (EN)

2022/2023
Specialeretning: Marketing & Communication Design (Marketing)
Engelsk titel
New Business With a Circular Mindset (EN)
Uddannelse
Designteknolog
Uddannelsestype
Fuldtidsuddannelse
Niveau
Erhvervsakademi
Semester
4. semester
Fagets/modulets varighed
3 uger
Ects
5
Udd. element
Valgfag
Sprog
Engelsk
Opstart
Forår
Studiested
Guldbergsgade 29 N, København N
Fagkode
3292408
Fag- /modulansvarlig
Charlotte Winther
  • Formål og læringsmål

    Entre-/intrapreneurial mindset. Incorporating the insights from all integrated value-chains, based on circular economic
    structure. We will be working with Osterwalder’s theories and methodologies whilst analyzing and mapping environmental
    data. We will also focus on how to integrate the customer journey and general service-design of the chosen
    business/or idea. We will work with Roger Everett’s Diffusion of innovation aligned with the previously taught Design
    Thinking process.

    Viden

    the design of a value-orientated
    brand identity in a postmodern
    world.
    different modes of communication,
    the effective communication mix,
    and how to organise a campaign
    plan from a user perspective.

    Færdigheder

    assess and determine consumer
    behaviour and user experiences to
    ensure a relevant customer journey.
    assess and establish solutions,
    including technological solutions
    which, when combined, support
    and communicate brand equity and
    enhance the user experience.
    identify and assess the impact on
    marketing planning and marketing
    activities in practice based on
    relevant market data.

    Kompetencer

    innovatively develop a creative
    strategy that supports the message
    of the market communication and
    promotes the overall purpose of
    market communication.
    identify, develop and execute
    communication products online and
    offline based on key brand touch
    points and a user perspective.
    assess and attend to project management
    of branding and marketing
    efforts through the processing of
    relevant market data.

  • Undervisningsform
    Lectures and class discussions
  • Prøve

    Læringsmålene for prøven er identiske med fagets/fagenes læringsmål

    Faget prøves
    Presentation of project
    Prøveform
    Kombineret skriftlig og mundtlig prøve
    Individuel eller gruppeprøve
    Individuel
    Anvendt sprog til prøven
    Engelsk
    Bedømmelsesform
    7-trins skala
    Bedømmer(e)
    Intern censur
50
timers undervisning
87
timers forberedelse
Tallene viser omfanget af arbejdsbelastningen relateret til faget fordelt på forskellige studieaktiviteter.

På faget New Business With a Circular Mindset (EN) modtager du 50 timers undervisning, hvilket svarer til 66 lektioner (1 lektion = 45 min.) og 36% af din samlede arbejdsbelastning på faget.

Undervisningen vil primært bestå af følgende aktiviteter: klasseundervisning.
Forberedelsen vil primært bestå af følgende aktiviteter: læsning af pensum.

Læs om KEAs studieaktivitetsmodel

*KEA kan fravige det angivne timetal, hvis det er begrundet i særlige forhold.