Concept Development (EN) 2022/2023

Danish title

Concept Development (EN)

Study programme

Design & business

Type of education

Full time education

Level of education

Bachelor (top-up)

Semester

5. semester

Duration of the subject/module

6 Weeks

Ects

Programme elements

Compulsory

Language

English

Start time

Autumn

Location

Guldbergsgade 29 N, København N

Subject number

4156533

Responsible for the subject(s)/modul(es)

Nanna Kanneworff ‏

Sofia Viholt ‏

Marie-Louise Lynge Jensen ‏

Mette Vilsøe Lowth ‏

Purpose and learning objectives
The objective of the module is to present the student to conceptual development methods and theories, with the purpose of developing a relevant Brand Design concept. The student works strategically, tactically and operationally with concept development for company. The process will include the whole development process, from identification of problem to a tested concept.
Knowledge
The student will gain knowledge about:

-the process of working with a brand in order to develop innovative concepts.

-applied theories and practical concept development models.

-visual and verbal brand identity in order to develop innovative brand concepts.

-applied theories and practical creative and qualitative methods to identify user insights and innovative campaign concepts.
Skills
The student will get the skills to:

-apply central methods and tools from the subject area and skills associated with employment within the field of concept development.

-use methods and tools from the profession and skills associated with employment within the field of concept development.

-assess practice-orientated and theoretical concept development issues as well as justify and select innovative concepts.

-disseminate and communicate brand and concept-related issues to partners, including non-specialists.

-apply creative methods, tools and techniques for the development of innovative concepts and products.

-assess and apply relevant qualitative methods for the identification of relevant user insights.

-apply an empathic and analytical approach to the concept development process.
Competences
The student will learn to:

-handle complex and development-orientated issues related to concept development.

-independently enter into disciplinary and interdisciplinary cooperation on brands and concepts.

-identify their own learning needs and structure their own learning in relation to working with concept development.

-handle complex and development-orientated issues related to concept development.

-independently enter into disciplinary and interdisciplinary cooperation on brands and concepts.

-identify their own learning needs and structure their own learning in relation to working with concept development.
Type of instruction
The teaching methods in this course consist of lectures, video, exercises, workshops and group work.
Subject/module requirement for participation
Academic requirement for participation
None.
Equipment needed to participate
The student is expected to bring a laptop. The student must have the MS Office suite installed. This can be obtained free of charge through KEA. Read more here: https://mit.kea.dk/studiehåndbog/k-o#office

The student must bring a computer with the Adobe-package as well sketching and writing tools.
Exam
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)
Prerequisites for access to the examination
There is a prerequisite, which is stated when starting the module.
Exam in one or more subjects
Subject/module is tested with the following modules
4156531, 4156532
Type of exam
Oral examination
Type of assignment
The exam is based on a subject or project from specialisation module 1, 2, or 3, which the student independently selects.

The student must professionally discuss and critically take a stand on the process, method and theory. This forms the basis for the examination, as well as a dialogue about an examination question that is drawn in the examination room, where the student is tested in knowledge, skills and competencies within specialisation module 1, 2, and 3.
Formal requirements
The selected project can be both digital and physical.
Individual exam or group exam
Individual
Exam languages
English
Duration
The duration of the oral examination is a total of 30 minutes, of which a maximum of 10 minutes is allocated to the examinee's oral presentation, 10 minutes for professional dialogue and 10 minutes for grading.
Permitted exam aids
Own notes may be brought if a copy is handed out to the examiner and external examiner at the oral examination.
Available exam aids
None.
Type of evaluation
7-point grading scale
Examiners
Internal and External censure
Exam criteria
The test is assessed on the basis of the specific learning objectives that appear in each module.
Deadline for submission
At the end of the semester. Date and time are announced on Fronter and in Wiseflow.
Re-examination and re-examination due to illness
As an ordinary test and according to current rules, cf. the curriculum.
Preliminary literature list
This is a preliminary literature list. A final literature list will be provided in connection with study start.
The curriculum is published on Fronter at the start of the module.

hours of teaching

hours of preparation

The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Concept Development (EN) you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.

The teaching primarily consists of the following activities: cases, digital exercises, project presentation.
The preparation primarily consists of the following activities: group work, project work, reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances