The module aims to provide students with the skills to work conceptually and develop communication solutions to a specific user group based on a given case. In a structured and user-centric process, students will learn to explore cultural and societal trends that can inspire or challenge the communication process. In close cooperation with a relevant sender, students will address issues that affect the specific context of the user group.

The module is inspired by different design approaches that seek to develop concrete concepts for specific recipients. Therefore, throughout this module, students will be presented with theory and methods that focus on the relationship between sender and recipient. In addition, the module aims to frame a communication designer’s unique set of competencies that combines strategy, visual communication, rhetoric, and media studies.

The student will gain knowledge about:

-different communication strategies to build a bridge between the sender's message and the recipient's needs.

-theories, methods and practice in communication, strategy and media understanding.

-theories, methods and practice in design, innovation and media strategy.

The student will get the skills to:

-select the right aesthetic tools and techniques for the development of the final product based on the elements of the concept.

-detect, compare and manage trends and phenomena in relation to trends and social theory in a historical and user-orientated context.

The student will learn to:

-design different communication products that take into account the concept's message and set of values.

-apply and defend anthropological methods for collecting relevant data and communicate complex professional issues, also across cultures, in a well-argued and well-documented way.

-handle development-orientated assignments within design and ideation.

-handle complex and development-orientated issues within design technology and innovation.