Sustainable Business Case - Communication & PR (EN) 2021/2022

Danish title

Sustainable Business Case - Communication & PR (EN)

Study programme

Design & business

Type of education

Full time education

Level of education

Bachelor (top-up)

Semester

6. semester

Duration of the subject/module

6 Weeks

Ects

Programme elements

Elective

Language

English

Start time

Spring

Location

Guldbergsgade 29 N, København N

Subject number

4156655

Responsible for the subject(s)/modul(es)

Helene Niclasen Jeune ‏

Sofia Viholt ‏

Purpose and learning objectives
The elective module focuses on developing a sustainable design strategy as well as a communication strategy and PR content for a selected company within the fashion- and lifestyle industry.

The student will work strategically with the Sustainable Development Goals, identify challenges and possibilities in the value chain and find ways to disrupt to bring value to multiple stakeholders, including society and nature. Focus will be on building up sustainability competences and a mindset that can help drive change for sustainability in the fashion company. We will be in contact with Portuguese producers and designers among others either by visiting the country or online. Field work will drive the creative process. Furthermore, we will visit companies and PR agencies at home to understand current trends and best practices within the fashion- and lifestyle industry.

The student will develop a sustainable business case and a sustainable design strategy that will be further elaborated through business models, design- and concept solutions and storytelling. The business case will strengthen the company’s transparency and credibility as a responsible actor within the fashion- and lifestyle industry and in the world.
Knowledge
The student will gain knowledge about:

-trends and future-orientated thinking.

-the process of working with a company's brand for the development of innovative concepts.

-theory, methods and practice in design, innovation and media strategy.
Skills
The student will get the skills to:

-disseminate professional issues and solution models using a transformative and innovative approach.

-disseminate and communicate brand and concept-related issues to partners, including non-specialists.

-apply an empathic and analytical approach to the concept development process.

-identify, assess and produce relevant solutions based on research and data processing.
Competences
The student will learn to:

-handle communicative tools and techniques for relevant customers at an internal and / or external level.

-identify their own learning needs and structure their own learning in relation to working with strategic development in the company.

-handle complex and development-orientated issues within design technology and innovation.
Type of instruction
The elective module contains lectures, webinars, workshops, field work, both locally and abroad, group work and individual work.
Subject/module requirement for participation
Academic requirement for participation
Only students from Brand Design (INT), Brand Design (DK), Communication Design and media (INT) and Communication Design and media (DK) can participate in this elective.
Equipment needed to participate
The student is expected to bring a laptop. The student must have the MS Office suite installed. This can be obtained free of charge through KEA. Read more here: https://mit.kea.dk/studiehåndbog/k-o#office
Exam
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)
Exam in one or more subjects
Subject/module is tested standalone
Type of exam
Oral examination
Type of assignment
The oral test is based on a specific assignment within the elective subject area, where the student must demonstrate an understanding of practice and centrally applied theory and method in relation to the elective subject.
Formal requirements
The specific formal requirements for the oral test are published on Fronter at the start of the module.
Individual exam or group exam
Individual
Exam languages
English
Duration
The duration of the oral examination is a total of 30 minutes, of which 10 minutes are allocated to the examinee's presentation, 10 minutes for professional dialogue and 10 minutes for voting and grading.
Permitted exam aids
Own notes may be brought if a copy is handed out to the examiner and external examiner at the oral examination.
Available exam aids
None.
Type of evaluation
7-point grading scale
Examiners
Internal censure
Exam criteria
The test is assessed on the basis of the specific learning objectives that appear from the module description for the elective.
Deadline for submission
At the end of the module. Date and time are announced on Fronter and in Wiseflow.
Re-examination and re-examination due to illness
As an ordinary test and according to current rules, cf. the curriculum.
Preliminary literature list
This is a preliminary literature list. A final literature list will be provided in connection with study start.
The curriculum is published on Fronter at the start of the module.

hours of teaching

hours of preparation

The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Sustainable Business Case - Communication & PR (EN) you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.

The teaching primarily consists of the following activities: project work, company collaboration, classroom teaching.
The preparation primarily consists of the following activities: reading the curriculum, study group, searching for information.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances