Editorial - Layout (EN)2020/2021
The module is aimed at students with a large interest in editorial magazine design. Students are introduced to the creative process and methods of experimental and new way of working with editorial design. During the 6 weeks the student will learn about the many aspects within creative magazine genres such as Indy magazine, bookazine, Zines and recent new editorial concept. The design teams will work together with the content teams from the elective module Editorial writing and photography.Knowledge
The student will learn to identify the reader through research analysis in order to understand behaviour and needs to develop a relevant editorial concept. The student must be able to select the right aesthetics in the development of the final product based on the elements of the concept.
Students will get a thorough understanding of the graphic and visual elements of layout and design through creative workshops with hands-on assignments within typography, colour theory, illustrations, material and art directing in general. The student will work with the whole concept of editorial design from idea to execution.
The student will gain knowledge about:Skills
-theory and method and an ability to reflect on, identify and understand user behaviour, touch points and their interaction
-aesthetic and design-related tools and techniques in the development process
-relevant theory and method and an ability to reflect on the development of innovative and identity-creating design solutions.
The student will get the skills to:Competences
-apply creative methods and tools for the development of innovative concepts and products
-assess and apply relevant qualitative methods for the identification of relevant user insights
-apply an empathic and analytical approach to the concept development process
-uncover user behaviour through analysis for the purpose of understanding needs and developing communication
-detect, compare and manage trends and phenomena in relation to trends and social theory in a historical and user-orientated context.
The student will learn to:
-independently enter into disciplinary and interdisciplinary cooperation on brands and concepts
-design different communication products that take into account the concept's message and set of values
-independently and professionally present and argue for options and opt-outs in the development process as well as the final design solution.
- Type of instruction and
practical application of learning objectives
This module is a practice-based course combining lectures and research alongside practical workshops to encourage you to experiment with content, format and page layouts, thus guiding you through the process of designing your own magazine concept step by step.
The student will be responsible for all visual content. Meaning that all visual content must be made by the student self, anything from illustrations and graphics.
- Collaborative subject/module(s)
- Subject/module requirement for
Academic requirement for participation
Only students from Brand Design (INT), Brand Design (DK), Communication Design and media (INT) and Communication Design and media (DK) can participate in this elective.
Equipment needed to participate
The student is expected to bring a laptop. The student must have the MS Office suite installed. This can be obtained free of charge through KEA. Read more here: https://mit.kea.dk/studiehåndbog/k-o#office
Students must have advanced skills in the Adobe Package and since this module is very hands-on please make sure to bring materials such as pens, pencils, paint, paper, glue, camera etc.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Exam in one or more subjectsSubject/module is tested standaloneType of examOral examinationType of assignmentThe oral test is based on a specific assignment within the elective subject area, where the student must demonstrate an understanding of practice and centrally applied theory and method in relation to the elective subject.Formal requirementsThe specific formal requirements for the oral test are published on Fronter at the start of the module.Individual exam or group examIndividualExam languagesEnglishDurationThe duration of the oral examination is a total of 30 minutes, of which 10 minutes are allocated to the examinee's presentation, 10 minutes for professional dialogue and 10 minutes for voting and grading.Permitted exam aidsOwn notes may be brought if a copy is handed out to the examiner and external examiner at the oral examination.Available exam aidsNone.Type of evaluation7-point grading scaleExaminersInternal censureExam criteriaThe test is assessed on the basis of the specific learning objectives that appear from the module description for the elective.Deadline for submissionAt the end of the module. Date and time are announced on Fronter and in Wiseflow.Re-examination and re-examination due to illnessAs an ordinary test and according to current rules, cf. the curriculum.
- Preliminary literature list
This is a preliminary literature list. A final literature list will be provided in connection with study start.The curriculum is published on Fronter at the start of the module.
In the subject Editorial - Layout (EN) you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.
The teaching primarily consists of the following activities: field trips, classroom teaching, workshops.
The preparation primarily consists of the following activities: reading the curriculum, project work.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances