Design & Business2022/2023
- Purpose and learning objectives
The subject element deals with basic design principles, introduction to the design process and design theory. In addition, students are introduced to basic business theory in entrepreneurship and branding. The subject areas Jewellery and Business are intertwined with a focus on design and basic business and their interdependence, as well as the use of communication theory and methods and digital visualization techniques as communication tools.Knowledge
The student will gain knowledge about:Skills
− design theory and design principles, including gestalt principles, colour theory and form and composition theory, both two-dimensionally and three-dimensionally.
− idea generation methods as well as sketching.
− the entrepreneurial mindset.
− consumer behaviour and sales strategy.
− the market contexts that influence the jewellery’s idiom, concept, and competitiveness.
− basic concepts, theory, and methods of branding.
The student will get the skills to:
− plan and complete projects in a business context.
− identify their learning requirements and develop their knowledge, skills, and competencies.
− develop marketable products with associated business concepts.
− communicate effectively.
- Type of instruction
Teaching and learning methods are adapted to the individual programme elements in order to further the opportunity to develop students' professional competencies in their capacity of Professional Bachelors in Jewellery, Technology and Business and continue in qualifying further education.
The teaching is organised so that the student will come across various teaching and working methods, the purpose of which is to promote independence, cooperation skills, capacity for reflection and the ability to create professional innovation. Teaching is a mix of lectures, interdisciplinary projects, classroom training, group work, guidance, and independent work as well as problem-orientated tasks. Students work individually and in groups; however, as far as individual learning goes, students are encouraged to set up study groups to support each student in the learning process and problem resolutions.
The internship involves a combination of theory and practice and a practice-orientated approach to teaching. Many tasks and projects will be developed in collaboration with a company. The teaching is organised in modules, and each module has independent overall learning objectives to ensure continuity in the teaching process.
The extent of the teaching corresponds to a full-time study. It is important that students are active during their studies and take responsibility for continuous learning.
When there is no scheduled teaching, students are expected to spend the time preparing. Preparation is the time the individual student or study group spend preparing for the subject/programme. This could be time spent reading notes from a class, watching video-recorded lessons, reading the syllabus, doing group work, doing project work, working in one of KEA's workshops, searching for information, gathering empirical data, portfolio work, assignment work, exercises, attending conferences or exhibitions, etc.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationAttendance to a given activity or submission of assignments, projects, etc. may be mandatory. Fulfilment of such mandatory activities is a requirement for taking the exam in the subject element. If a student fails to submit a mandatory activity on time, they will have used one of the exams attempt for the exam for which the mandatory activity is a prerequisite.Exam in one or more subjectsSubject/module is tested with the following modules
Scope: 30 ECTS
Exam form: Written exam
Type of assignment: An individual multiple-choice exam
Duration: The written exam has a duration of two hours.
Materials and aids: Materials and aids are not allowed at the exam.
Equipment and materials required for participation: Personal computer with internet access.
Assessment: The exam is assessed according to the 7-point grading scale. Examiner(s): The exam is assessed by an internal examiner. Criteria for the assessment of the exam: The assessment of the oral and written exam is based on the specific learning objectives which appear from each subject element.Type of examWritten examinationAn individual multiple-choice examIndividual exam or group examIndividualExam languagesDanish (Norwegian/Swedish)DurationThe written exam has a duration of two hours.Permitted exam aidsMaterials and aids are not allowed at the exam.Type of evaluation7-point grading scaleExaminersInternal censure
In the subject Design & Business you will receive 75 hours of instruction, which corresponds to 100 lessons (1 lesson = 45 min.) and 36% of your total workload for the subject.
The teaching primarily consists of the following activities: internal lecturers, group work, workshops, laboratory work.
The preparation primarily consists of the following activities: reading the curriculum, study group, laboratory work, exercises.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances