The subject element deals with entrepreneurship and start-ups. Focus is on sustainability and ethics as a concept, and it includes research and analysis of consumers and markets, innovative ethnographic methods for target group understanding for the purpose of preparing viable business models and pricing strategies. In addition, there is a focus on scaling, production planning and jewellery production.

Focus is on managing the individual phases of the product development process, including launch and sales, ongoing evaluation from a resource perspective and the interdependence of the design phases.

Knowledge
The student will gain knowledge about:
− scaling.
− pricing and various pricing strategies.
− production costs and production planning in relation to supply chain management.

The student will get the skills to:
− apply and explain requirements and expectations for the expression of the jewellery in response to the market and society.
− apply and combine production knowledge in the design process as part of design understanding.
− use idea generation and innovation methods as development tools in an ethnographic context.
− manage and translate consumer and market analyses into a concrete concept and development of viable business models.
− understand market timing and penetration, definition, development and management of sales concepts, customer care and loyalty programmes.
− apply digital and analogue technologies to marketing.
− apply and combine production theory and methods in practice, as well as apply and combine relevant materials and tools.
− apply and combine digital visual tools in the communication of concepts.
− apply and master the methods, tools and concepts within the subject areas associated with production within the profession.
− plan, prepare and further develop the planning of the production process from an ethical and sustainable perspective.
− structure and execute project planning and process management.

The student will learn to:
− independently design and select relevant segmentation methods.
− select and manage high-tech and low-tech techniques for the production of proposed solutions.
− analyse and argue in relation to the design understanding of the product.
− independently identify and handle development-orientated tasks, using methods for the design and product development of jewellery, for instance.
− independently and professionally handle the individual phases of the product development process, including launch and sales, as well as ongoing evaluation from a resource perspective and the interdependence of the design phases.
− identify and evaluate the work with materials and concepts in a sustainable context.