Copenhagen School of Design and Technology

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Professional Bachelor Project

2022/2023
Danish title
Professionsbachelorprojektet
Study programme
Jewellery, Technology and Business
Type of education
Full time education
Level of education
Bachelor Programme
Semester
7. semester
Duration of the subject/module
11 Weeks
Ects
15
Programme elements
Final project
Language
Danish and English
Start time
Autumn
Location
Guldbergsgade 29 N, København N
Subject number
9140712
Responsible for the subject(s)/modul(es)
Jane Burchard
Mette Laier Henriksen
Martin Hesseldahl
Lars Sögaard Nielsen
Anette Dreyer
  • Purpose and learning objectives

    Together with the programme’s other exams, the professional bachelor project must demonstrate that the programme’s goals for learning outcomes have been achieved.

    The purpose of the professional bachelor project is to give the students an opportunity to independently carry out project work that includes experimental, empirical, theoretical, and practical handling of a specific problem within the programme areas. The project must demonstrate independent critical reflection which must be documented in a bachelor assignment and one or more products.

    The professional bachelor project in the final semester concludes the programme when all other exams have been passed.

    Knowledge

    The graduate in Jewellery, Technology and Business will have knowledge about:
    - national and global markets and trend spotting, and an ability to reflect on these.
    - the design and style history of the jewellery, social structures, cultural and subcultural communities, discourses and semiotic meanings, and an ability to reflect on these.
    - the influence of the surrounding society on the design of a brand in a contemporary and historical perspective, and an ability to reflect on this.
    - key concepts and an ability to reflect on applied theory and methods in the field of market communication, including the importance of brand equity, branding and identity for the way the product /concept is experienced and its competitiveness, and
    - the practice of the profession and applied theory and method as well as an ability to reflect on the use of materials and techniques within the profession, and
    - the practice of identifying and combining low- and high-tech production by the profession and an ability to reflect on this.

    Skills

    The graduate in Jewellery, Technology and Business will have the skills to:
    - innovatively use and master the methods, tools and concepts within the subject areas associated with the profession.
    - apply and master the methods and tools pertaining to tools and materials application in the production of jewellery in an innovative way.
    - apply and master the methods and tools of communication to the dissemination of practice-orientated issues as well as argumentation theory.
    - apply and master the working methods of the profession, structure design processes and select relevant methods within the profession as well as evaluate, justify, and select relevant solution models in connection with the product's business and financial context.
    - apply and master the methods of market research and analysis for the purpose of differentiation as well as apply knowledge of communication and presentation to the dissemination of issues, solutions and products to peers, business partners and users.
    - select, justify, and disseminate commercial solutions based on an understanding of social structures, cultural and sub-cultural communities, discourses, and semiotic meanings.
    - plan the production process from an ethical and sustainable perspective, develop a business model including patents, design protection, royalties, and law, evaluate and justify the choice of relevant solutions for a sales process and develop sales materials, including a description of the company's supply chain management and quality assurance.
    - apply and master digital methods and tools related to material knowledge and understanding for the production of innovative jewellery.
    - apply and master digital methods and tools related to product development and communication in an innovative way.

    Competences

    The graduate in Jewellery, Technology and Business will be able to:
    - handle idea generation as a development tool in response to complex issues in the practice of the profession and handle design methods in complex and development-orientated situations in study and work contexts based on user involvement.
    - evaluate and handle the production of jewellery based on material and functional issues and requirements for the jewellery's expression as defined by the market, individually as well as in disciplinary and interdisciplinary collaboration.
    - deal with complex issues within consumer behaviour and consumer trends based on lifestyle and differentiation, independently select, and apply relevant segmentation methods and maintain and manage a competitive and credible brand identity for the individual piece of jewellery and concept as well as brand management.
    - within work process planning, independently manage complex and development-orientated tasks in work contexts.
    - based on the knowledge of working with form and aesthetics, independently enter into disciplinary and interdisciplinary collaboration and assume responsibility within the framework of professional ethics.
    - identify their learning requirements and develop their knowledge, skill and competencies based on the theory and methods applied by the profession.
    - manage the individual phases of the product development process as well as follow-up from a resource-orientated perspective and the interdependence of the phases, as well as translate complex ideas into concrete, targeted and competitive jewellery and concepts.
    - observe customers' latent needs as well as decode and code concepts, products, and marketing as a starting point for targeted timing and introduction to the market, as well as development and management of sales concepts, customer care, and loyalty programmes.
    - independently manage networking as well as disciplinary and interdisciplinary collaboration for the development of innovative products and concepts.
    - independently manage disciplinary and interdisciplinary collaboration and utilise relevant networks in field research and problem-solving and clarify personal and professional competence as well as individual brand identity concerning jewellery and jewellery concepts.

  • Type of instruction
    Guidance:
    At the start of the BA project, the student must submit a preliminary problem statement for the bachelor project, which is approved by KEA.
    Upon approval of the problem statement, the student is assigned a primary supervisor, who is also the examiner of the bachelor project. In addition, the student can choose different secondary supervisors.

    If the problem statement is assessed not to be within the academic professionalism or the framework of the bachelor project, the student will be contacted by the primary supervisor. If the primary supervisor deems it necessary, the student may receive an offer of additional guidance regarding the problem statement.


    The guidance is divided into 3 times of 35 minutes and 2 secondary-guidance times of 20 minutes.

    Further information on booking guidance is published on Fronter.

    Only the guidance hours offered are set aside. If guidance is not booked, it will be lost concerning the total number of guidance times. If the student does not show up for a scheduled guidance, the guidance time will be lost concerning the total number of guidance times.

    Main and secondary supervisors do not supervise per. mail and no read pieces of text before a guidance.
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Prerequisites for access to the examination
    The professional bachelor project in the final semester concludes the programme when all other exams have been passed.

    Attendance to a given activity or submission of assignments, projects, etc. may be mandatory. Fulfilment of such mandatory activities is a requirement for taking the exam in the subject element. If a student fails to submit a mandatory activity on time, they will have used one of the exams attempt for the exam for which the mandatory activity is a prerequisite.
    Exam in one or more subjects
    Subject/module is tested standalone
    Type of exam
    Combined written and oral examination
    The professional bachelor exam consists of a written and a practical part, which must be defended at an individual oral exam. The written part, which consists of a bachelor assignment, must be submitted prior to the oral exam, and the student is given one overall grade.
    The problem, which must be central to the programme and the profession, will be formulated by the student, possibly in cooperation with a private or public company. KEA must approve the problem statement.

    Criteria for the assessment of the exam: The purpose of the professional bachelor project is to give the students an opportunity to independently carry out project work that includes experimental, empirical, theoretical, and practical handling of a specific problem within the programme areas. The project must demonstrate independent critical reflection documented in a professional bachelor assignment and one or more products.

    Together with the programme’s other exams, the professional bachelor project must demonstrate that the programme’s goals for learning outcomes have been achieved.

    Examination form: The written assignment is defended at an individual oral exam. The exam has a duration of 45 minutes, including grading. Students are given one aggregate grade for their written and oral performance. The written assignment and the oral exam are weighted the same.
    Formal requirements
    Group / Individual: The bachelor project assignment may be individual or prepared in groups of 3 students max. An individual professional bachelor assignment must make up 25-30 standard pages; in groups of two, it must make up 35-40 standard pages and in groups of three, it must make up 45-50 standard pages. For professional bachelor assignments prepared in groups, it must be quite clear who contributed what.

    Definition of a standard page: A standard page corresponds to 2,400 characters, including spaces and footnotes.

    Formal requirements: The following should be included in the report but will not be included in the calculation of the number of standard pages:
    − WiseFlow cover
    − Front page with: Title, name of student, programme title, number of characters, name of supervisor
    − Abstract in English of 1,200-1,400 characters.
    − Confidentiality Agreement
    − Solemn declaration
    − Declaration of consent
    − Table of contents
    − Photos, illustrations, tables, and figures (including accompanying text)
    − Bibliography
    − List of figures
    − List of appendices
    − Appendices (see section on appendices).

    Applied reference system: List of references, references cited, and quotes must be handled in accordance with the Harvard Referencing System.
    A reference tool is available at: https://bibliotek.kea.dk/da/?id=205

    Appendices:
    − It must be possible for the examiner to read the assignment without recourse to the appendices. An appendix is any material that the student makes available to the reader when the full text does not belong in the assignment.
    − Appendices should only be included if the student refers to them in the assignment.
    − There must be an exhaustive list of appendices.
    − Each appendix must contain a reference number, title, explanatory text, and relevant references.
    − Each appendix must have its own page.
    − Appendices must be uploaded separately to WiseFlow as additional material.
    − Appendices may include documentation of research and experiments, questionnaires, tables, figures, diagrams, notes, detailed technical specifications, drawings, photographs, sound recordings, video recordings, other digital files, or other material.
    Individual exam or group exam
    Individual
    Exam languages
    Danish (Norwegian/Swedish)
    Permitted exam aids
    Unless otherwise specified for the individual exam, all materials and aids are allowed.
    Type of evaluation
    7-point grading scale
    Examiners
    External censure
    Exam criteria
    Together with the programme’s other exams, the professional bachelor project must demonstrate that the programme’s goals for learning outcomes have been achieved.
    Spelling and writing abilities
    The overall assessment of a professional bachelor project includes the student's writing skills. The academic content will carry most weight, while the writing skills will carry less, however, not insignificant, weight, with spelling carrying only insignificant weight.

    Spelling and writing skills may be disregarded upon the student’s documentation of a relevant specific impairment.
    Re-examination and re-examination due to illness
    Make-up exams
    A student who has been prevented from taking an exam due to a documented illness or another unforeseen circumstance will be given the opportunity to take the exam as soon as possible. If the exam is scheduled in the programme’s last examination period, the student will be given the opportunity to retake the exam in the same examination period or in continuation of this period.
    The make-up exam may be the same as the next regular exam. The student is responsible for finding out when the make-up takes place. Information about the time and place for the make-up exams can be found on Fronter, but the student will also receive a notification from KEA's examination system when the flow for the make-up exam is released for submission of assignments.
    In the event of acute illness on the day of submission or the time of the examination, KEA must be notified, cf. KEA's rules on this.
    If the illness is not documented according to the above rules, the student will have used one exam attempt. The student will bear the cost of obtaining the medical certificate.
    Re-exams
    With a failed exam, or failure to appear at the exam, the student is automatically registered for the re-examination, provided that the student has an exam attempt left. The re-examination may be the same as the next regular exam.
    For oral exams based on written projects, the examiner decides whether the student may sit a re-exam in the project they failed in, or whether a new project must be prepared. This decision reflects whether or not the student will be able to pass the oral exam based on the written project.
    The student is responsible for finding out when the re-exam takes place. Information about the time and place for re-examinations can be found on Fronter, and the student will also receive a notification from KEA's examination system when the re-examination flow is released for submission of assignments.
    The programme may grant an exemption from the automatic registration provided this is justified by exceptional circumstances, including documented disabilities.
20
hours of counseling
391
hours of final project
The figure shows the extent of workload related to the final assignment divided into different study activities.

During your final assignment you or your group will receive 20 hours of guidance from your counselor.

The rest of the time equivalent to 391 hours are used on final assignment work. It is your responsibility to structure the time spent on writing your assignment, preparing for the exam, etc.

The final assignment primarily includes of the following activities: collecting empiricism, reading, writing, cooperating with a company.

Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances