Business Strategy I (EN) 2024/2025

Danish title

Forretningsstrategi I (EN)

Study programme

Business Economics & Information Technology

Type of education

Full time education

Level of education

Bachelor Programme

Semester

3. semester

Duration of the subject/module

1 semester

Ects

Programme elements

Compulsory

Language

English

Start time

Autumn

Spring

Location

Guldbergsgade 29 N, København N

Subject number

9141361

Responsible for the subject(s)/modul(es)

Morten Kjærgaard ‏

Jesper Skovsgaard Frederiksen ‏

Finn Andersen ‏

Jan Ivan Andersen ‏

Purpose and learning objectives
Business Strategy introduces the students to methods for and tools in creating a common and unifying direction for a company's activities. A direction that integrates an understanding of the company's optimum positioning in relation to the surrounding threats and opportunities, with a focus on which resources and skills the company should attract, maintain and develop.
Knowledge
The student has gained development-based knowledge, understanding and an ability to reflect on applied theories and methods regarding
• organisations’ vision and mission statements
• a business strategy for a business entity
• a group strategy, including the correlation between company strategy and group strategy
• key performance indicators derived from the company's business strategy
• business strategy implementation
• strategic use of information technology
Skills
The student masters skills related to the use of
• theories and methods for the analysis of international competition within an industry and an organisation's strategic position
• theories and methods for the identification of an organisation's resources and core competencies in order to create unique and lasting competitive advantages
• methods for the identification of strategic IT applications
• theories and methods for the implementation of business strategies
Competences
The student is able to handle complex and development-oriented issues regarding
• establishment or revision of a business strategy based on strategic analysis of an organisation
• establishment or revision of a business strategy based on the identification and development of strategic resources and core competencies
• formulation of business models, key performance indicators and initiatives for change to underpin the implementation of an organisation's business strategy

The student is able to identify their own learning requirements and develop their own knowledge, skills and competencies in relation to
• strategic use of information technology as well as development and implementation of business strategies

The student is able to participate independently in work with
• the development and implementation of business strategies, including engaging in interdisciplinary collaboration on IT-supported strategies and organisational implementation
Type of instruction
Lectures and Case projects
Subject/module requirement for participation
Academic requirement for participation
Participation in 1. and 2. semester of the KEA BE-IT education
- or alternatively a basic understanding of the subjects; Organisational Theory and Economics (Micro- and Macroeconomics).
Exam
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)
Exam in one or more subjects
Subject/module is tested with the following modules
9141362, 9141363, 9141364, 9141365
The exam must show that the student:
• Can communicate core concepts from Business Strategy, Strategic Marketing, Information Technologies, and Systems Development.
• Can analyse and present a problem related to Business Strategy, Strategic Marketing,
Information Technologies, and Systems Development from an interdisciplinary perspective.
• Can collect and analyse user and marketing research.
• Can complete a project in a team with emphasis on relations.
Type of exam
Combined written and oral examination
The student will be examined in several subjects (Business Strategy, Strategic Marketing,
Information Technologies, Systems development and Innovation & Entrepreneurship).
Individual exam or group exam
Group, 2-7 participants
Exam languages
English
Duration
1. Individual presentation based on report: 5 minutes.
2. Individual examination: 20 minutes.
3. Discussion of performance and announcement of grade: 5 minutes.
Permitted exam aids
Laptop may be brought during the oral exam for presentation purposes.
Type of evaluation
7-point grading scale
Examiners
External censure
Exam criteria
The student will receive an individual grade for the overall performance covering the report,
presentation and individual examination. The evaluation of the performance is based on the
degree to which it complies with the purpose and learning objectives of the subjects, as described in the curriculum.
Re-examination and re-examination due to illness
Re-sit examination on ground of sickness or other acceptable reasons will be held as soon as
possible after the original examination.
If the School assesses that the student has participated to an acceptable degree in the project, this exam will be held as an individual test based on the group project.

hours of teaching

hours of preparation

The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Business Strategy I (EN) you will receive 84 hours of instruction, which corresponds to 112 lessons (1 lesson = 45 min.) and 61% of your total workload for the subject.

The teaching primarily consists of the following activities: classroom teaching, cases, interdisciplinary project-based teaching.
The preparation primarily consists of the following activities: reading the curriculum, group work, project work.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances