Copenhagen School of Design and Technology

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Design & Business 3 - Entrepreneurship (EN)

2018/2019
Danish title
Design & Business 3 - Iværksætteri (EN)
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
Semester
5. semester
Duration of the subject/module
3 Weeks
Ects
5
Programme elements
Compulsory
Language
English
Start time
Autumn
Location
Guldbergsgade 29 N, København N
Subject number
9944153
Responsible for the subject(s)/modul(es)
Jesper Lee Jyderup
Tim Meicker
Sofia Viholt
Sofie Edvard Nielsen
Laura Elmøe
Jeremy Walton
Martin Hesseldahl
  • Content and learning outcomes

    This module focuses on how to create and design innovation opportunities and render probable their viability as start-up concepts. New theoretical approaches to innovation, entrepreneurship and business economics are coupled with application-oriented methods and tools for the early stages of entrepreneurship.

    Based on Design & Business Modules 1-3, the student must design and render probable a self-created entrepreneurial project with a meaningful and priced product, service or experience in reply to the documented needs of a target group in an environment that has been subjected to analysis.

    The aim is to give students the opportunity to develop their competencies in implementing complex and development-oriented projects independently. Therefore, this module focuses on the student's own commitment, initiative and independent work with the design of their own activities for the purpose of needs identification, target group selection, data generation, design strategy, ideation, prototype development, pricing and market validation in relation to the entrepreneurial project. The entrepreneurial project can be done individually or in groups of max. 4 students within the specialisation.

    Knowledge

    The student acquires knowledge of:
    ●economics
    ●innovation.

    Skills

    The student has acquired the skills needed to:
    ●use innovation for business purposes.

    Competences

    The student has acquired the competencies needed to:
    ●engage in academic and interdisciplinary collaboration in all steps of the value chain
    ●manage complex and development-oriented issues within the profession
    ●manage communication and innovation of ideas in business contexts.

  • Type of instruction
    The module consists of independent project work, lectures, instructions, as well as guest lectures by experienced entrepreneurs and experts, which will give the student insight into the various opportunities and challenges of the practical work of an entrepreneur.
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested standalone
    The exam is assessed according to the 7-point grading scale. The exam is weighted 30% of the overall mark for the Design & Business module.
    Type of exam
    Oral examination
    Type of assignment
    Before the oral exam, the student must have developed and render probable an entrepreneurial project, which will form the basis for the oral exam. At the oral exam, the student presents their entrepreneurial project. The student then pulls an exam question which they must elaborate on and discuss with the examiner. The exam questions will be available at the beginning of Design & Business 3.
    Formal requirements
    The student's oral presentation of the entrepreneurial project, which is to take no more than max. 5 minutes, must include the project's target group, its needs, services (product, service or experience) as well as price fixing.
    Individual exam or group exam
    Individual
    Exam languages
    English
    Duration
    The oral exam lasts 25 min. incl. a discussion of the student’s performance. No preparation time.

    The oral exam starts with an oral presentation of the entrepreneurial project by the student. The presentation can take no more than 5 minutes. Then the student pulls an exam question which they will have max. 10 minutes to elaborate on a discuss with the examiner. The last 10 minutes are set aside for the discussion of the student’s performance, and marking.
    Permitted exam aids
    In addition to the presentation at max. 5 minutes it is allowed for the student to bring notes for the oral test. The notes must have a maximum of max. 1 standard page and must not be a manuscript. If the student uses notes, a copy must be handed to the examiner at the beginning of the exam. No other aids may be used.
    Type of evaluation
    7-point grading scale
    Examiners
    Internal censure
    Exam criteria
    The student must demonstrate their ability to present, explain and engage in a professional discussion of their entrepreneurial project within the scope of the learning objectives (knowledge, skills and competencies) for Design & Business 3.

    Learning objectives
    Knowledge
    The student acquires knowledge of:
    ●economics
    ●innovation.

    Skills
    The student has acquired the skills needed to:
    ●use innovation for business purposes.

    Competencies
    The student has acquired the competencies needed to:
    ●engage in academic and interdisciplinary collaboration in all steps of the value chain
    ●manage complex and development-oriented issues within the profession
    ●manage communication and innovation of ideas in business contexts.
    Deadline for submission
    The exam takes place at the end of Design & Business 3. Detailed information on time and place will be available on Fronter.
  • Preliminary literature list
    This is a preliminary literature list. A final literature list will be provided in connection with study start.
    Adner, R., 2012. Why Things Go Wrong when You Do Everything Right. In: The Wide Lens: A New Strategy for Innovation. New York: Portfolio/Penguin, pp. 15-35.

    Blank, s. & Dorf, b., 2012. Chapter 2: The Path to the Epiphany: The Customer Development Model. In: The startup owner's manual. Pescadero, CA: K & S Ranch, pp. 19-41.

    Carlson, C.R. & Wilmot, William W, 2006. It’s as simple as NABC. In: Innovation, the five disciplines for creating what customers want. New York: Crown Business, pp. 85-100.

    Drucker, P.F., 1985. Entrepreneurial Strategies. In: Innovation and Entrepreneurship: Practices and Principles. Reprint 2011. London: Routledge, pp. 189-228.

    Keeley, L., 2013. Part Two: Ten types of innovation - The building blocks of breakthroughs. In: Ten types of innovation the discipline of building breakthroughs. Hoboken, N.J.: John Wiley & Sons, pp. 16-59.

    Korsgaard, S., 2011. Entrepreneurship as translation: Understanding entrepreneurial opportunities through actor-network theory. Entrepreneurship & Regional Development, 23(7-8), pp.661–680. Available via The Digital Library at kea.dk.

    Rogers, E., 2003. Elements of Diffusion. In: Diffusion of Innovations. 5. ed. New York: Free Press, pp. 5-28.

    Phillips, R.L., 2005. Introduction to Pricing and Revenue Optimization. In: Pricing and revenue optimization. Stanford, CA: Stanford Business Books, pp. 18-37.

    Sarasvathy, S. & Dew, D., 2005. New market creation through transformation. Journal of Evolutionary Economics, 15(5), pp.533–565. Available via The Digital Library at kea.dk.

    Van de Ven, A.H. et al., 1999. Chapter 2: Mapping the Innovation Journey. In: The Innovation Journey. New York: Oxford University Press, pp. 21-66.

    Workfront, The Complete Guide to Agile Marketing, 2015.
47
hours of teaching
90
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Design & Business 3 - Entrepreneurship (EN) you will receive 47 hours of instruction, which corresponds to 63 lessons (1 lesson = 45 min.) and 34% of your total workload for the subject.

The teaching primarily consists of the following activities: external lectures, interdisciplinary project-based teaching, group work, workshops.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum, exam, preparation for the exam.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances