The purpose of the module is to give the student knowledge and skills to research and analyse all the different parts that makes up the holistic shopping experience. It can be a physical shopping experience, for example in a store or a restaurant or it can be a virtual shopping experience. The student will be introduced to how companies use and apply design elements on a strategic level and to how the consumers decode these design elements and use them in the decision process.

The student will gain knowledge of theories and methods to observe and analyse shopping experiences and obtain skills in identifying and analysing different elements such as colors, scents, sounds and materials that makes up the shopping experience. Lastly the student will learn to communicate an idea through sketching.

The student will participate in field studies to various places such as stores, cafe’s restaurants and other places, where designed shopping experiences affects the shopping experience.

The student will be presented to various cases and the student will design or redesign a shopping experience.

● Design process
● Concept development
● Visual communication
● Design theory and semiotics
● Trendspotting

●Complete a design process and work experimental and commercial
●Assess and argue choice of material and design
●Use visual communication that supports product and concept
●Develop innovative and competitive design concepts
●Assess and argue for the use of alternative materials
●Use innovative methods to problem solving
●Use conceptual and commercial methods

●Work strategically and innovative independent and in coorperation with others
●Handle development-oriented assignments within design and innovation of the company's communications strategy
●Handle development and maintenance of the company's brand and concepts
●Lead and develop projects at the strategic level