Copenhagen School of Design and Technology


Designing for a Better Shopping Experience (EN)

Danish title
Designing for a better shopping experience (EN)
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
5. semester
Duration of the subject/module
3 Weeks
Programme elements
Start time
Guldbergsgade 29 N, København N
Subject number
Responsible for the subject(s)/modul(es)
Martin Hesseldahl
Tim Meicker
  • Purpose

    The purpose of the module is to give the student knowledge and skills to research and analyse all the different parts that makes up the holistic shopping experience. It can be a physical shopping experience, for example in a store or a restaurant or it can be a virtual shopping experience. The student will be introduced to how companies use and apply design elements on a strategic level and to how the consumers decode these design elements and use them in the decision process.

    The student will gain knowledge of theories and methods to observe and analyse shopping experiences and obtain skills in identifying and analysing different elements such as colors, scents, sounds and materials that makes up the shopping experience. Lastly the student will learn to communicate an idea through sketching.

    The student will participate in field studies to various places such as stores, cafe’s restaurants and other places, where designed shopping experiences affects the shopping experience.

    The student will be presented to various cases and the student will design or redesign a shopping experience.


    ● Design process
    ● Concept development
    ● Visual communication
    ● Design theory and semiotics
    ● Trendspotting


    ●Complete a design process and work experimental and commercial
    ●Assess and argue choice of material and design
    ●Use visual communication that supports product and concept
    ●Develop innovative and competitive design concepts
    ●Assess and argue for the use of alternative materials
    ●Use innovative methods to problem solving
    ●Use conceptual and commercial methods


    ●Work strategically and innovative independent and in coorperation with others
    ●Handle development-oriented assignments within design and innovation of the company's communications strategy
    ●Handle development and maintenance of the company's brand and concepts
    ●Lead and develop projects at the strategic level

  • Type of instruction and practical application of learning objectives
    The module will be based on lectures, workshops and case-work.
  • Subject/module requirement for participation

    Academic requirement for participation
    The student must be admitted to one of the following Top up specializations within Design & Business in order to choose this elective module:
    ● Brand Design (INT)
    ● Communication Design & Media (INT)
    ● Brand Design (DA)
    ● Communication Design & Media (DA)
    ● Sustainable Fashion (DA)
    ● Fashion Management (DA)

  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested standalone
    The exam is based on a specific assignments within the elective subject area, in which the student will demonstrate an understanding of the practice and the centrally applied theory and method in relation to the elective subject.
    Type of exam
    Combined written and oral examination
    The test consists of two elements:
    1. Written documentation of the process (70%)
    2. Oral exam (30%)
    Type of assignment
    The exam is based on a specific assignment within the field of study of the elective. The student must demonstrate an understanding of practice and key applied theories and methods in relation to the elective. The exam tests the learning objectives for each elective’s specific elements as described in the module description.

    The written exam consists of written documentation of the process. The student will draw this documentation up on an ongoing basis and hand it in before the oral exam. The written part-exam is weighted 70% of the overall mark.

    The oral exam is based on one or more theoretical, methodological and practical module elements along with the student's written documentation of the process. The oral part-exam is weighted 30% of the overall mark.
    Formal requirements
    The written documentation of the process may be in the form of pictures, products, written presentations or similar. The specific formal requirements for each elective will be defined and made available on Fronter together with the scope of the assignment at the start of the module.
    The oral exam has a duration of 20 minutes. 5 minutes are set aside for the presentation by the student. Another 5 minutes are set aside for a professional dialogue; and finally, the last 10 minutes are set aside for a discussion of the student’s performance, and marking. The specific formal requirements for the oral exam will be available at the start of the module.
    Individual exam or group exam
    Exam languages
    Type of evaluation
    7-point grading scale
    Internal censure
    Exam criteria
    The written part-exam is weighted 70% of the overall mark. The oral part-exam is weighted 30% of the overall mark.
    Deadline for submission
    The written assignment is to be handed in at the end of the module. The oral exam takes place on the last day(s) of the elective. Detailed information will be available on Fronter or WiseFlow.
    Re-examination and re-examination due to illness
    Re-examination consists of a written assignment of 8 standard pages + /- 10%, and a portfolio with a number of practical tests and one product as defined by the elective. The re-exam is assessed by an internal examiner according to the 7-point grading scale and must be passed with a minimum grade of 02.
  • Preliminary literature list
    This is a preliminary literature list. A final literature list will be provided in connection with study start.
    Will be available at the beginning of the module.
hours of teaching
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Designing for a Better Shopping Experience (EN) you will receive 47 hours of instruction, which corresponds to 63 lessons (1 lesson = 45 min.) and 34% of your total workload for the subject.

The teaching primarily consists of the following activities: internal lecturers, group work, classroom teaching.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum, preparation for the exam, exam.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances