Social Media - Strategy and Tactics (EN)2019/2020
The purpose of the module is to give the student a strategic and tactical understanding of Social Media from a business perspective. The student will learn about Social Media in relation to the broader media landscape and will work with both the development of a Social Media strategy, project management of the process, data-based targeting and creative execution of content on different social medias.Knowledge
The module will be case-based and relevant guest speakers within the field will give short presentations during the module.
●Identify and assess tendencies and phenomenas in relation to trends, social studies and in a historical contextCompetences
●Develop designbriefs based on research and data
●Process, transform and communicate knowledge visually
●Use innovative methods to problem solving
●Use conceptual and commercial methods
●Use communication tools to communicate the brand
●Work strategically and innovative independent and in coorperation with others
●Handle development-oriented assignments within design and innovation of the company's communications strategy
●Handle the development and optimization of the company’s communication strategy
●Communicate according to a given company’s identity and brand
●Develop, plan, implement and evaluate trends and initiatives in marketing nationally, as well as internationally
●Handle the development and implementation of the company's identity created based on strategic and creative methods
●Handle development and maintenance of the company's brand and concepts
●Develop and optimize the company's communications platform
●Lead and develop projects at the strategic level
- Type of instruction and
practical application of learning objectives
The module will be based on lectures, workshops and case-work.
- Subject/module requirement for
Academic requirement for participation
The student must be admitted to one of the following Top up specializations within Design & Business in order to choose this elective module:
● Brand Design (INT)
● Communication Design & Media (INT)
● Brand Design (DA)
● Communication Design & Media (DA)
● Sustainable Fashion (DA)
● Fashion Management (DA)
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Exam in one or more subjectsSubject/module is tested standaloneThe exam is based on a specific assignments within the elective subject area, in which the student will demonstrate an understanding of the practice and the centrally applied theory and method in relation to the elective subject.Type of examCombined written and oral examinationThe test consists of three elements:
1. Written documentation of the process
2. Oral exam
3. Voting and notification of grades.Type of assignmentThe oral individual exam is based on one or more theoretical, methodological and practical elements of the module.
Based on the written documentation of the process, which is drawn up and submitted before the oral exam.Formal requirementsDocumentation of process can be handed in as pictures, products, written production and the like. which is defined specifically for the individual elective subject by publishing a task frame at Fronter for PBA Design & Business at the start of the module.
The oral exam is 20 minutes in total. 5 minutes presentation - 5 minutes professional dialogue - 10 minutes voting.
The specific formal requirements for the oral test will be published on Fronter for PBA in Design and Business at the start of the module.Individual exam or group examIndividualExam languagesEnglishType of evaluation7-point grading scaleExaminersInternal censureDeadline for submissionThe written exam must be handed in at the end of the module.
The oral exam is placed on the elective's last day / days. Further information is published on Fronter or WiseFlow for PBA in Design and Business.Re-examination and re-examination due to illnessRe-examination consists of a written assignment of 8 standard pages + /- 10%, and a portfolio with a number of practical tests and one product as defined by the elective. The re-exam is assessed by an internal examiner according to the 7-point grading scale and must be passed with a minimum grade of 02.
- Preliminary literature list
This is a preliminary literature list. A final literature list will be provided in connection with study start.Will be available at the beginning of the module.
In the subject Social Media - Strategy and Tactics (EN) you will receive 47 hours of instruction, which corresponds to 63 lessons (1 lesson = 45 min.) and 34% of your total workload for the subject.
The teaching primarily consists of the following activities: internal lecturers, group work, classroom teaching.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum, preparation for the exam, exam.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances