The purpose of the module is to give the student a strategic and tactical understanding of Social Media from a business perspective. The student will learn about Social Media in relation to the broader media landscape and will work with both the development of a Social Media strategy, project management of the process, data-based targeting and creative execution of content on different social medias.

The module will be case-based and relevant guest speakers within the field will give short presentations during the module.

●Argumentation Strategy
●Strategic Planning
●Project Management
●Strategic Marketing
●Graphic Design
●Business Understanding

●Identify and assess tendencies and phenomenas in relation to trends, social studies and in a historical context
●Develop designbriefs based on research and data
●Process, transform and communicate knowledge visually
●Use innovative methods to problem solving
●Use conceptual and commercial methods
●Use communication tools to communicate the brand

●Work strategically and innovative independent and in coorperation with others
●Handle development-oriented assignments within design and innovation of the company's communications strategy
●Handle the development and optimization of the company’s communication strategy
●Communicate according to a given company’s identity and brand
●Develop, plan, implement and evaluate trends and initiatives in marketing nationally, as well as internationally
●Handle the development and implementation of the company's identity created based on strategic and creative methods
●Handle development and maintenance of the company's brand and concepts
●Develop and optimize the company's communications platform
●Lead and develop projects at the strategic level