Writing for Design & Business (Magazine Focus) (EN)2019/2020
This elective is designed to improve the writing skills of Design & Business students by focusing on developing written content for specific media formats. Specifically, students will spend the greater part of the module producing content for magazines, the themes/genres of which they will come up with in teams. The content will span analog and digital formats, as students delve into writing articles, columns, profiles, and content for social media, among others.Knowledge
Students are introduced to the creative process of writing through lectures, in-class exercises, and peer workshops. Mastering basic and more advanced principles of composition will empower students to develop strategies for idea generation, revision, as well as effective editing and proofreading. In addition to hands-on writing exercises and assignments, students will also learn to identify and analyze different communication trends of cultural and social significance. This is done to emphasize the point that all communication is dynamic and must take into consideration the process of dissemination. Finally, the module will help students develop an individual professional tone of voice in writing as an overarching goal.
Please note: All teaching will be in English. Furthermore, all exam assignments must be delivered in English.
Upon completion of this module, students will have acquired knowledge about:Skills
Upon completion of this module, students will be able to:Competences
●Write about trends, fashion, and lifestyle
●Employ anthropological methods to collect relevant data
●Identify the potential for new markets and solutions by evaluating tendencies and market developments
Upon completion of this module, students will be able to:
●Employ strategic and innovative writing processes individually and in collaboration
●Develop written presentations based on cultural analysis and a theoretical understanding of the material
●Communicate in relation to a specific magazine identity
●Employ analytical tools to identify reference points between the sender and the receiver of written communication
- Type of instruction and
practical application of learning objectives
This module places great emphasis on practical application of writing strategies and tools. A typical class meeting will consist of brief lectures leading to specific workshop tasks that will become part of each student’s writing “toolbox.”
Please note that, on this module, students will collaborate with the layout teams from the elective course, MAGAZINE LAYOUT. Writing students will be responsible for the written content of the magazines while the Layout students will be responsible for visual content.
- Subject/module requirement for
Academic requirement for participation
The student must be admitted to one of the following Top up specializations within Design & Business in order to choose this elective module:
● Brand Design (INT)
● Communication Design & Media (INT)
● Brand Design (DA)
● Communication Design & Media (DA)
● Sustainable Fashion (DA)
● Fashion Management (DA)
Equipment needed to participate
Students must bring physical writing tools to class meetings and a laptop with Microsoft Word installed. InDesign is recommended but not required.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Exam in one or more subjectsSubject/module is tested standaloneThe exam is based on a specific assignments within the elective subject area, in which the student will demonstrate an understanding of the practice and the centrally applied theory and method in relation to the elective subject.Type of examCombined written and oral examinationThe test consists of three elements:
1. Written documentation of the process
2. Oral exam
3. Voting and notification of grades.Type of assignmentThe oral individual exam is based on one or more theoretical, methodological and practical elements of the module.
Based on the written documentation of the process, which is drawn up and submitted before the oral exam.Formal requirementsDocumentation of process can be handed in as pictures, products, written production and the like. which is defined specifically for the individual elective subject by publishing a task frame at Fronter for PBA Design & Business at the start of the module.
The oral exam is 20 minutes in total. 5 minutes presentation - 5 minutes professional dialogue - 10 minutes voting.
The specific formal requirements for the oral test will be published on Fronter for PBA in Design and Business at the start of the module.Individual exam or group examIndividualExam languagesEnglishType of evaluation7-point grading scaleExaminersInternal censureDeadline for submissionThe written exam must be handed in at the end of the module.
The oral exam is placed on the elective's last day / days. Further information is published on Fronter or WiseFlow for PBA in Design and Business.Re-examination and re-examination due to illnessRe-examination consists of a written assignment of 8 standard pages + /- 10%, and a portfolio with a number of practical tests and one product as defined by the elective. The re-exam is assessed by an internal examiner according to the 7-point grading scale and must be passed with a minimum grade of 02.
- Preliminary literature list
This is a preliminary literature list. A final literature list will be provided in connection with study start.Will be available at the beginning of the module.
In the subject Writing for Design & Business (Magazine Focus) (EN) you will receive 47 hours of instruction, which corresponds to 63 lessons (1 lesson = 45 min.) and 34% of your total workload for the subject.
The teaching primarily consists of the following activities: internal lecturers, group work, classroom teaching.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum, preparation for the exam, exam.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances