Copenhagen School of Design and Technology


Specialisation: Communication Design and Media - Concept Development

Speciality direction: Communication Design & Media
Danish title
Studieretning Trend og Kommunikation (Communication Design and Media) - Lokalt fagelement (Konceptudvikling) (DA)
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
Duration of the subject/module
2 semestre
Programme elements
Danish and English
Start time
Guldbergsgade 29 N, København N
Subject number
Responsible for the subject(s)/modul(es)
Trine Bekkersgaard Stark
  • Purpose and learning objectives

    The subject element focusses on the dissemination and development of concepts incorporating values in response to local and global challenges of a social, cultural and environmental nature.


    The student will gain knowledge about:
    ● different communication strategies to build a bridge between the sender's message and the recipient's needs.
    ● how to identify and define aesthetic design related tools and techniques in the development process.


    The student will get the skills to:
    ● analyse existing concepts and how to optimse them in response to new trends in the industry.
    ● select the right aesthetic tools and techniques for the development of the final product based on the elements of the concept.


    The student will learn to:
    ● discuss strengths and weaknesses of different solutions and make a final choice in relation to the overall strategy.
    ● design different communication products that take into account the concept's message and set of values.

  • Type of instruction
    Read more under the single modules that the subject element is tested with.
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested with the following modules
    Type of exam
    Combined written and oral examination
    Individual exam or group exam
    Exam languages
    Danish (Norwegian/Swedish)
    Type of evaluation
    7-point grading scale
    Internal and External censure
hours of teaching
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Specialisation: Communication Design and Media - Concept Development you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.

The teaching primarily consists of the following activities: classroom teaching.
The preparation primarily consists of the following activities: reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances