CRITICAL DESIGN & VISUAL COMMUNICATION (EN)2019/2020
The aim of this module is to focus on the use of physical artefacts to engage people in dialogue. It is a course in how to uncover and question the deeper psychological needs of our time, so that we may offer solutions with a longer scope and quality.Knowledge
We like to think that we can control the effects of our solutions by using models and theory - but we tend to ignore the fact that negative factors like chance, irrational psychology and inertia have enormous power over how our designs are received and survive in this world. The premise of this course is to acknowledge these factors - and try to tackle some of the biases that are inherent in technologically based designing, which traditionally focuses on convenience and accessibility.
You will value this course; if you are interested in the use of near future speculation to get people questioning how we choose to live, as popularised by programmes such as Netflix’s Black Mirror. If you wish to work with your human strengths of doubt, uncertainties and questioning. If you would like to learn to use the Maker Lab tools and put them to use with critical prototyping methods. If you would like to practice your problem solving and concept development in a direct hands-on practical way. If you would like to learn to put written words on how you come to terms with the complexities and paradoxes of designing innovative products. And visually communicate through process photography, product photography and video documentation to make a joint editorial publication centred around the SDG 3 Good health and wellbeing.
- Innovation process.Skills
- Future analysis.
- Dissemination and rhetoric.
- Knowledge of materials.
- Knowledge of visual communication.
- Handle, Transform and communicate knowledge visually.Competences
- Assess, select and argue in favour of material selection in relation to design.
- Use visual communication to support a product/concept.
- Reflect on and argue in favour of relevant theories and methods.
- Use innovative methods to problem solving.
- Handle development-oriented assignments within design and innovation.
- Work communicatively and innovatively with ideas in a commercial context.
- Manage development-oriented assignments in design and innovation.
- Type of instruction
Controversial issues, centers of interest and displays, discovery learning, brainstorming, demonstrations, lectures, project work and fieldwork.
- Subject/module requirement for
Academic requirement for participation
The student must be admitted to one of the following specializations at the Bachelor’s Degree Program in Design and Business in order to choose this elective module:
• Sustainable Fashion
• Fashion Management
• Brand Design (DK)
• Communication Design & Media (DK)
• Brand Design (INT)
• Communication Design & Media (INT)
Please attend the safety course in the Maker Lab prior to the course.
Equipment needed to participate
Expect some material costs in the region of 300 DKK.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationIn order to be set to the oral examination at the end of the module, the student must have submitted any bound prerequisites in the elective, as well as the written assignment with the submission deadline 18/3-2020 at 9:00.Exam in one or more subjectsSubject/module is tested standaloneType of examCombined written and oral examinationThe exam is individual.Type of assignmentThe exam is based on a specific assignment within the subject area of the elective, where the student must demonstrate an understanding of the practice and central application of theory and method in relation to the elective subject. In the test, the learning objectives are tested on the specific elements of the individual electives, which appear in the module descriptions of the electives.
The written examination consists of a written documentation of processes that are prepared on an ongoing basis and submitted before the oral examination.
The oral examination is based on one or more theoretical, methodological and practical elements from the module, with the involvement of the students' written documentation of processes.Formal requirementsThe written documentation of processes may be submitted as photos, products, written production or the like, which is defined specifically for each elective in the assignment descriptions when published on Fronter at the start of the module.Individual exam or group examIndividualExam languagesDanish(Norwegian/Swedish)DurationThe duration of the oral exam are a total of 30 minutes, with 10 minutes for student presentation, 10 minutes for professional dialogue and 10 minutes for grading. The specific form requirements for the oral examination are published on Fronter when the electives begin.Permitted exam aidsAllAvailable exam aidsNoneType of evaluation7-point grading scaleExaminersInternal censureExam criteriaThe assessment criterias (knowledge, skills and competencies) appear in the course descriptions for each elective.Deadline for submissionThe written examination must be handed in at the end of the module (approximately 4 weeks after the start of the elective). The oral exam is placed on the last day(s) of the elective. Details of the time and place for the written and oral submission will be published on Fronter or WiseFlow.Re-examination and re-examination due to illnessSpecific formal requirements for the re-examination and re-examination due to illness are stated in the assignment descriptions for the elective, which are published on Fronter at the start of the elective.
In the subject CRITICAL DESIGN & VISUAL COMMUNICATION (EN) you will receive 108 hours of instruction, which corresponds to 144 lessons (1 lesson = 45 min.) and 39% of your total workload for the subject.
The teaching primarily consists of the following activities: project work, workshops, laboratory work.
The preparation primarily consists of the following activities: project work, preparation for the exam.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances