The elective module focuses on developing a sustainable design strategy as well as a communication strategy and PR content for the student’s own start-up or a selected company within the fashion- and lifestyle industry.
The student will work strategically with the Sustainable Development Goals, identify challenges and possibilities in the value chain and find ways to disrupt to bring value to multiple stakeholders, including society and nature.
There will be a visit a production country within the EU (optional) to gain insights in a production facility. Field work at home and abroad will drive the creative process. Furthermore, we will visit companies and PR agencies at home to understand current trends and best practices within the fashion- and lifestyle industry.
The student will develop a sustainable business case and a sustainable design strategy that will be further elaborated through business models, design- and concept solutions and storytelling, as well as a PR and communication strategy and content that will strengthen the company’s transparency and credibility as a responsible actor within the fashion- and lifestyle industry and in the world.

- concept development
- ethics and sustainability
- dissemination and rhetoric
- strategic planning
- strategic marketing
- business understanding

- communicate locally and globally concerning product-related topics
- develop innovative, competitive design concepts
- Identify and evaluate possible partnerships in the value chain
- use innovative methods to problem solving
- use communication tools for the dissemination of the company's brand
- prepare a communications presentation on the basis of research and data processing, including disseminate, process and transform knowledge of trends, fashion, and lifestyle and the creative industry on a whole in writing, orally and visually

- identify the users needs and translate these into innovative solutions
- Individually handle to participate in cross-disciplinary collaborations across the value chain according to the ethics of the profession
- develop and optimize the company's communications strategy based on the organization's Corporate Identity
- handle development and implementation of the company's identity created based on strategic and creative methods
- work with complex issues and solutions in a commercially-oriented manner