SUSTAINABLE FASHION CASE - CONCEPT DEVELOPMENT, COMMUNICATION & PR (EN)2019/2020
The elective module focuses on developing a sustainable design strategy as well as a communication strategy and PR content for the student’s own start-up or a selected company within the fashion- and lifestyle industry.Knowledge
The student will work strategically with the Sustainable Development Goals, identify challenges and possibilities in the value chain and find ways to disrupt to bring value to multiple stakeholders, including society and nature.
There will be a visit a production country within the EU (optional) to gain insights in a production facility. Field work at home and abroad will drive the creative process. Furthermore, we will visit companies and PR agencies at home to understand current trends and best practices within the fashion- and lifestyle industry.
The student will develop a sustainable business case and a sustainable design strategy that will be further elaborated through business models, design- and concept solutions and storytelling, as well as a PR and communication strategy and content that will strengthen the company’s transparency and credibility as a responsible actor within the fashion- and lifestyle industry and in the world.
- concept developmentSkills
- ethics and sustainability
- dissemination and rhetoric
- strategic planning
- strategic marketing
- business understanding
- communicate locally and globally concerning product-related topicsCompetences
- develop innovative, competitive design concepts
- Identify and evaluate possible partnerships in the value chain
- use innovative methods to problem solving
- use communication tools for the dissemination of the company's brand
- prepare a communications presentation on the basis of research and data processing, including disseminate, process and transform knowledge of trends, fashion, and lifestyle and the creative industry on a whole in writing, orally and visually
- identify the users needs and translate these into innovative solutions
- Individually handle to participate in cross-disciplinary collaborations across the value chain according to the ethics of the profession
- develop and optimize the company's communications strategy based on the organization's Corporate Identity
- handle development and implementation of the company's identity created based on strategic and creative methods
- work with complex issues and solutions in a commercially-oriented manner
- Type of instruction
The elective module contains lectures, workshops, field work, both locally and abroad, group work and individual work.
- Subject/module requirement for
Academic requirement for participation
The student must be admitted to one of the following specializations at the Bachelor’s Degree Program in Design and Business in order to choose this elective module:
• Sustainable Fashion
• Pattern Design
• Fashion Management
• Communication Design and Media (DK)
• Communication Design and Media (INT)
• Brand Design (DK)
• Brand Design (INT)
Equipment needed to participate
Estimated price: Flight / return to Portugal including accommodation and transportation within the country, about 6,000 DKK excl. food.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationIn order to be set to the oral examination at the end of the module, the student must have submitted any bound prerequisites in the elective, as well as the written assignment with the submission deadline 18/3-2020 at 9:00.Exam in one or more subjectsSubject/module is tested standaloneType of examCombined written and oral examinationThe exam is individual.Type of assignmentThe exam is based on a specific assignment within the subject area of the elective, where the student must demonstrate an understanding of the practice and central application of theory and method in relation to the elective subject. In the test, the learning objectives are tested on the specific elements of the individual electives, which appear in the module descriptions of the electives.
The written examination consists of a written documentation of processes that are prepared on an ongoing basis and submitted before the oral examination.
The oral examination is based on one or more theoretical, methodological and practical elements from the module, with the involvement of the students' written documentation of processes.Formal requirementsThe written documentation of processes may be submitted as photos, products, written production or the like, which is defined specifically for each elective in the assignment descriptions when published on Fronter at the start of the module.Individual exam or group examIndividualExam languagesDanish(Norwegian/Swedish)DurationThe duration of the oral exam are a total of 30 minutes, with 10 minutes for student presentation, 10 minutes for professional dialogue and 10 minutes for grading. The specific form requirements for the oral examination are published on Fronter when the electives begin.Permitted exam aidsAllAvailable exam aidsNoneType of evaluation7-point grading scaleExaminersInternal censureExam criteriaThe assessment criterias (knowledge, skills and competencies) appear in the course descriptions for each elective.Deadline for submissionThe written examination must be handed in at the end of the module (approximately 4 weeks after the start of the elective). The oral exam is placed on the last day(s) of the elective. Details of the time and place for the written and oral submission will be published on Fronter or WiseFlow.Re-examination and re-examination due to illnessSpecific formal requirements for the re-examination and re-examination due to illness are stated in the assignment descriptions for the elective, which are published on Fronter at the start of the elective.
In the subject SUSTAINABLE FASHION CASE - CONCEPT DEVELOPMENT, COMMUNICATION & PR (EN) you will receive 108 hours of instruction, which corresponds to 144 lessons (1 lesson = 45 min.) and 39% of your total workload for the subject.
The teaching primarily consists of the following activities: internal lecturers, workshops, interdisciplinary project-based teaching.
The preparation primarily consists of the following activities: reading the curriculum, project work, preparation for the exam.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances