The purpose of the module is to give the student a strategic and tactical understanding of Social Media and content creation from a business perspective. The student will learn about digital strategy/ social media from different perspectives and will work with both the development of a digital/SoMe strategy and the concrete creative execution of content on different platforms. We will also investigate subjects like influencer strategies, and new SoMe trends and tendencies. Through this module the students will strengthen their skills and competencies within content planning and content creation on relevant social media

The student will gain knowledge about:
theory, method and practice within verbal and visual communication and dissemination of a company's brand and concept
applied theories and methods to identify and understand user behavior, touch points and the interplay between them
how to identify and explain various communication strategies building bridges between the message of the sender and the needs of the receiver

The student will get the skills to:
apply creative methods and tools for the development of innovative concepts and products.
assess and execute content in relevant touch points and ensure the interaction between them
analyze existing concepts to see how they could be improved in relation to new trends within the industry.

The student will learn to:
independently enter into disciplinary and interdisciplinary strategy processes.
discuss strengths and weaknesses of various solutions and choose a final overall strategy.
identify their own learning requirements and structure their own learning in relation to working with strategic development in the company