This programme element covers product development and process optimisation from a business perspective and how to identify and involve experts and users in the development and optimisation processes. Focus is on interdisciplinary cooperation and on how to identify, collect, process and further develop data in a product and process development context.

(1) = Theoretical Product Development
(3) = Integrated Product Development and Industrial Design

The student has acquired:
- (1) development-based knowledge of the practical as well as the theoretical and
methodological structure of technological project work.
- (1) an understanding of practice, theories and methodology applied to the product
development processes – including the project's financial impact during production/construction and operation, and an ability to reflect on how they are used in a commercial context.

The student is able to:
- (3) apply methods and tools for the identification and collection of relevant company data so
as to contribute to the development and optimisation of processes across the organisation, and master planning of the development work, testing of the product/ the solution (proof of concept) and identify the quality of technological project work compared to the results, validity, reliability, and relevance.
- (1) assess practice-oriented and theoretical issues relative to the significance and use of concepts in relation to the development of specialist language and technology as well as justify and select relevant concepts.
- (1) communicate practice-oriented and academic issues and solutions to peers, users and partners viewed from a business context, including environmental and sustainability considerations in product development.

The student is able to
- (1) handle commercial and technologically appropriate product development and create a
project design for technological project work based on the choice, analysis and definition of a
problem.
- (3) independently engage in academic and interdisciplinary collaboration across the
organisation for the purpose of implementing product development and assume responsibility within the framework of a professional code of ethics.
- (3) identify their own learning requirements and develop their own knowledge, skills and competencies in relation to product development.