Copenhagen School of Design and Technology

da

The company and the consumer (ENG)

2021/2022
Speciality direction: Marketing & Communication Design (Marketing)
Danish title
The company and the consumer (ENG)
Study programme
Design Technologist
Type of education
Full time education
Level of education
Academy Profession
Semester
2. semester
Duration of the subject/module
4 Weeks
Ects
5
Programme elements
Compulsory
Language
English
Start time
Spring
Location
Guldbergsgade 29 N, København N
Subject number
3292204
Responsible for the subject(s)/modul(es)
Charlotte Winther
  • Purpose and learning objectives

    THE COMPANY & THE CONSUMER aims to provide the student with the knowledge, skills and competencies required for working with consumer behaviour, identification of key brand touch points and development of relevant content for these.

    Knowledge

    Theory and methods in the development and design of concepts in relation to the practice of the profession and the subject area.
    Key applied theories and methods in concept development.
    Theory and methods in the development and design of communication products in relation to the practice of the profession and the subject area.
    Key applied theories and methods in communication

    Skills

    Design solutions for partners and users.
    Assess practice-orientated issues and propose and select possible concepts.
    Communicate solutions and make use of industry-related specialised terminology.
    Design solutions for partners and users.
    Communicate solutions and make use of industry-related specialised terminology.
    Apply management and coordination tools to marketing. 13
    Communicate solutions and make use of industry-related specialised terminology

    Competences

    Acquire new knowledge, skills and competencies in relation to concept development in a structured context

  • Type of instruction
    Various teaching and working methods are used, including:
    • Traditional classroom-based teaching
    • Group work
    • Individual work
    • Cases
    • Excursions
    • Interdisciplinary project-based teaching
    • Problem-based learning
    • Knowledge-sharing
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Prerequisites for access to the examination
    The module includes one mandatory activity. This assignment must be uploaded in WISEflow and approved in order for you to sit the 2nd semester exam
    Exam in one or more subjects
    Subject/module is tested with the following modules
    Type of exam
    Combined written and oral examination
    Second-semester synopsis exam:
    The synopsis exam is an individual exam.
    At the beginning of the synopsis project period, two to three problem-oriented topics of relevance to the specialisation are distributed.
    Students choose one of the three topics. The selected topic is examined and analysed using the methods and theory taught on the second semester, leading to the preparation of a synopsis and an oral presentation, where product solutions are presented.

    Third-semester portfolio exam:
    The exam is taken individually.
    The exam is a portfolio exam, where the portfolio to be uploaded must contain the following:
    • A presentation of all third-semester module assignments
    • An independent reflection on the progression of the student’s learning within his or her line of specialisation of no more than 7,200 characters with spaces
    • A CV
    Students choose one of the module assignments done within their field of specialisation to be the main focus of the oral presentation.

    At the oral exam, students must present their portfolios.
    The oral exam takes 30 minutes, including:
    • 10 minutes for the student’s presentation
    • 10 minutes for questions from the examiner and the external examiner
    • 10 minutes for assessment and grading
    Individual exam or group exam
    Individual
    Exam languages
    English
    Type of evaluation
    7-point grading scale
    Examiners
    External censure
50
hours of teaching
87
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject The company and the consumer (ENG) you will receive 50 hours of instruction, which corresponds to 66 lessons (1 lesson = 45 min.) and 36% of your total workload for the subject.

The teaching primarily consists of the following activities: internal lecturers, group work, project work, exercises.
The preparation primarily consists of the following activities: reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances