KEA Explorer (ENG)2021/2022
- Purpose and learning objectives
KEA EXPLORER aims to provide the student with tools for understanding and working with marketing and communication planning based on concept development.Knowledge
Theory and methods in the development and design of concepts in relation to the practice of the profession and the subject area.Skills
Theory and methods in the development and design of communication products in relation to the practice of the profession and the subject area
Theory and methods of project management and coordination in relation to the practice of the profession and the subject area.
Key theories and methods in project management, coordination and data collection and processing and how to apply them
Design solutions for partners and users.Competences
Assess practice-orientated issues and propose and select possible concepts
Design solutions for partners and users.
Assess practice-orientated issues and propose and select possible communication solutions.
Communicate solutions and make use of industry-related specialised terminology
Apply management and coordination tools to marketing.
Assess practice-related issues as well as set up and select management and coordination tools in marketing.
Participate in cooperation with a professional approach.
Handle development-orientated situations by means of concept development.
Acquire new knowledge, skills and competencies in relation to concept development in a structured context.
Participate in interdisciplinary cooperation with a professional approach.
Handle development-orientated situations through communication
Handle development-orientated situations by means of relevant marketing management and coordination tools.
- Type of instruction
Various teaching and working methods are used, including:
• Traditional classroom-based teaching
• Group work
• Individual work
• Interdisciplinary project-based teaching
• Problem-based learning
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationThe module includes one mandatory activity. This assignment must be uploaded in WISEflow and approved in order for you to sit the 2nd semester examExam in one or more subjectsType of examCombined written and oral examinationSecond-semester synopsis exam:
The synopsis exam is an individual exam.
At the beginning of the synopsis project period, two to three problem-oriented topics of relevance to the specialisation are distributed.
Students choose one of the three topics. The selected topic is examined and analysed using the methods and theory taught on the second semester, leading to the preparation of a synopsis and an oral presentation, where product solutions are presented.
Third-semester portfolio exam:
The exam is taken individually.
The exam is a portfolio exam, where the portfolio to be uploaded must contain the following:
• A presentation of all third-semester module assignments
• An independent reflection on the progression of the student’s learning within his or her line of specialisation of no more than 7,200 characters with spaces
• A CV
Students choose one of the module assignments done within their field of specialisation to be the main focus of the oral presentation.
At the oral exam, students must present their portfolios.
The oral exam takes 30 minutes, including:
• 10 minutes for the student’s presentation
• 10 minutes for questions from the examiner and the external examiner
• 10 minutes for assessment and gradingIndividual exam or group examIndividualExam languagesEnglishType of evaluation7-point grading scaleExaminersExternal censure
In the subject KEA Explorer (ENG) you will receive 50 hours of instruction, which corresponds to 66 lessons (1 lesson = 45 min.) and 36% of your total workload for the subject.
The teaching primarily consists of the following activities: internal lecturers, group work, project work, exercises.
The preparation primarily consists of the following activities: reading the curriculum.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances