Conceptual Communication (EN)2020/2021
The module aims to provide students with the skills to work conceptually and develop communication solutions to a specific user group based on a given case. In a structured and user-centric process, students will learn to explore cultural and societal trends that can inspire or challenge the communication process. In close cooperation with a relevant sender, students will address issues that affect the specific context of the user group.Knowledge
The module is inspired by different design approaches that seek to develop concrete concepts for specific recipients. Therefore, throughout this module, students will be presented with theory and methods that focus on the relationship between sender and recipient. In addition, the module aims to frame a communication designer’s unique set of competencies that combines strategy, visual communication, rhetoric, and media studies.
The student will gain knowledge about:Skills
-different communication strategies to build a bridge between the sender's message and the recipient's needs.
-theories, methods and practice in communication, strategy and media understanding.
-theories, methods and practice in design, innovation and media strategy.
The student will get the skills to:Competences
-select the right aesthetic tools and techniques for the development of the final product based on the elements of the concept.
-detect, compare and manage trends and phenomena in relation to trends and social theory in a historical and user-orientated context.
The student will learn to:
-design different communication products that take into account the concept's message and set of values.
-apply and defend anthropological methods for collecting relevant data and communicate complex professional issues, also across cultures, in a well-argued and well-documented way.
-handle development-orientated assignments within design and ideation.
-handle complex and development-orientated issues within design technology and innovation.
- Type of instruction and
practical application of learning objectives
The instruction will consist of a number of webinars, guest lectures, workshops, exercises, and guidance. The module emphasises the ability of students to understand and apply their academic and professional knowledge, skills, and competencies as communication designers.
- Subject/module requirement for
Academic requirement for participation
Equipment needed to participate
The student is expected to bring a laptop. The student must have the MS Office suite installed. This can be obtained free of charge through KEA. Read more here: https://mit.kea.dk/studiehåndbog/k-o#office
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationThere is a prerequisite, which is stated when starting the module.Type of examOral examinationType of assignmentThe exam is based on a subject or project from specialisation module 1, 2, or 3, which the student independently selects.
The student must professionally discuss and critically take a stand on the process, method and theory. This forms the basis for the examination, as well as a dialogue about an examination question that is drawn in the examination room, where the student is tested in knowledge, skills and competencies within specialisation module 1, 2, and 3.Formal requirementsThe selected project can be both digital and physical.Individual exam or group examIndividualExam languagesEnglishDurationThe duration of the oral examination is a total of 30 minutes, of which a maximum of 10 minutes is allocated to the examinee's oral presentation, 10 minutes for professional dialogue and 10 minutes for grading.Permitted exam aidsOwn notes may be brought if a copy is handed out to the examiner and external examiner at the oral examination.Available exam aidsNone.Type of evaluation7-point grading scaleExaminersInternal and External censureExam criteriaThe test is assessed on the basis of the specific learning objectives that appear in each module.Deadline for submissionAt the end of the semester. Date and time are announced on Fronter and in Wiseflow.Re-examination and re-examination due to illnessAs an ordinary test and according to current rules, cf. the curriculum.
- Preliminary literature list
This is a preliminary literature list. A final literature list will be provided in connection with study start.The curriculum is published on Fronter at the start of the module.
In the subject Conceptual Communication (EN) you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.
The teaching primarily consists of the following activities: cases, group work, classroom teaching.
The preparation primarily consists of the following activities: group work, collecting empiricism, reading the curriculum.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances