Story Lab (EN)2020/2021
The purpose of this module is to provide students with a basic understanding of what it is that contributes to an engaging narrative, both in writing and visually on digital media. The student is introduced to journalistic methods and rhetorical tools, story-building, linguistic nuances and how to angle a story and narrow it down to its core message.Knowledge
The module will also explore the visual part of telling stories - both in theory and in practice.
Throughout the module, the student develops an awareness of how different media and forms of communication can be used to create a story. The student also learns about some of the digital currents that characterise our time and age and point to the future.
The student will gain knowledge about:Skills
-different communication strategies to build a bridge between the sender's message and the recipient's needs.
-aesthetic and design-related tools and techniques in the development process.
The student will get the skills to:Competences
-disseminate professional issues and solutions to business partners with special focus on sender, recipient and choice of media.
-detect, decode and compare the cultural trends and connotations in society which the company follows and gives expression to.
-identify and compare the potential of new media platforms and solutions based on an assessment of trends and the development of society.
-select the right aesthetic tools and techniques for the development of the final product based on the elements of the concept.
The student will learn to:
-independently enter into disciplinary and interdisciplinary collaboration, taking a professional approach to the subject area of Communication design.
-design different communication products that take into account the concept's message and set of values.
-apply and defend anthropological methods for collecting relevant data and disseminate complex professional issues, also across cultures, in a well-argued and well-documented way.
-handle, combine and defend development-orientated tasks within design, idea generation, and development of communication solutions.
- Type of instruction and
practical application of learning objectives
Teaching is a mix of lectures in class and online plus workshops and guidance. Students work in groups.
- Subject/module requirement for
Academic requirement for participation
Equipment needed to participate
The student is expected to bring a laptop. The student must have the MS Office suite installed. This can be obtained free of charge through KEA. Read more here: https://mit.kea.dk/studiehåndbog/k-o#office
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationThere is a prerequisite, which is stated when starting the module.Type of examOral examinationType of assignmentThe exam is based on a subject or project from specialisation module 1, 2, or 3, which the student independently selects.
The student must professionally discuss and critically take a stand on the process, method and theory. This forms the basis for the examination, as well as a dialogue about an examination question that is drawn in the examination room, where the student is tested in knowledge, skills and competencies within specialisation module 1, 2, and 3.Formal requirementsThe selected project can be both digital and physical.Individual exam or group examIndividualExam languagesEnglishDurationThe duration of the oral examination is a total of 30 minutes, of which a maximum of 10 minutes is allocated to the examinee's oral presentation, 10 minutes for professional dialogue and 10 minutes for grading.Permitted exam aidsOwn notes may be brought if a copy is handed out to the examiner and external examiner at the oral examination.Available exam aidsNone.Type of evaluation7-point grading scaleExaminersInternal and External censureExam criteriaThe test is assessed on the basis of the specific learning objectives that appear in each module.Deadline for submissionAt the end of the semester. Date and time are announced on Fronter and in Wiseflow.Re-examination and re-examination due to illnessAs an ordinary test and according to current rules, cf. the curriculum.
- Preliminary literature list
This is a preliminary literature list. A final literature list will be provided in connection with study start.The curriculum is published on Fronter at the start of the module.
In the subject Story Lab (EN) you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.
The teaching primarily consists of the following activities: group work, classroom teaching, company collaboration.
The preparation primarily consists of the following activities: group work, collecting empiricism, reading the curriculum.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances