Copenhagen School of Design and Technology


Design & Business

Danish title
Design & Business
Study programme
Jewellery, Technology and Business
Type of education
Full time education
Level of education
Bachelor Programme
1. semester
Duration of the subject/module
5 Weeks
Programme elements
Danish and English
Start time
Guldbergsgade 29 N, København N
Subject number
Responsible for the subject(s)/modul(es)
Jane Burchard
Anette Dreyer
Mette Laier Henriksen
Martin Hesseldahl
  • Purpose and learning objectives

    The subject element deals with basic design principles, introduction to the design process and design theory. In addition, students are introduced to basic business theory in entrepreneurship and branding. The subject areas Jewellery and Business are intertwined with a focus on design and basic business and their interdependence, as well as the use of communication theory and methods and digital visualization techniques as communication tools.


    The student will gain knowledge about:
    − design theory and design principles, including gestalt principles, colour theory and form and composition theory, both two-dimensionally and three-dimensionally.
    − idea generation methods as well as sketching.
    − the entrepreneurial mindset.
    − consumer behaviour and sales strategy.
    − the market contexts that influence the jewellery’s idiom, concept, and competitiveness.
    − basic concepts, theory, and methods of branding.


    The student will get the skills to:
    − plan and complete projects in a business context.
    − identify their learning requirements and develop their knowledge, skills, and competencies.
    − develop marketable products with associated business concepts.
    − communicate effectively.

  • Type of instruction
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Prerequisites for access to the examination
    Attendance to a given activity or submission of assignments, projects, etc. may be mandatory. Fulfilment of such mandatory activities is a requirement for taking the exam in the subject element. If a student fails to submit a mandatory activity on time, they will have used one of the exams attempt for the exam for which the mandatory activity is a prerequisite.
    Exam in one or more subjects
    Subject/module is tested with the following modules
    Placement: 1st semester
    Scope: 30 ECTS
    Exam form: Written exam
    Type of assignment: An individual multiple-choice exam
    Duration: The written exam has a duration of two hours.
    Materials and aids: Materials and aids are not allowed at the exam.
    Equipment and materials required for participation: Personal computer with internet access.
    Assessment: The exam is assessed according to the 7-point grading scale. Examiner(s): The exam is assessed by an internal examiner. Criteria for the assessment of the exam: The assessment of the oral and written exam is based on the specific learning objectives which appear from each subject element.
    Type of exam
    Written examination
    An individual multiple-choice exam
    Individual exam or group exam
    Exam languages
    Permitted exam aids
    Materials and aids are not allowed at the exam.
    Type of evaluation
    7-point grading scale
    Internal censure
hours of teaching
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Design & Business you will receive 82 hours of instruction, which corresponds to 109 lessons (1 lesson = 45 min.) and 40% of your total workload for the subject.

The teaching primarily consists of the following activities: internal lecturers.
The preparation primarily consists of the following activities: reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances