Company collaboration 12021/2022
- Purpose and learning objectives
The subject element deals with national company collaboration or casework based on a basic understanding of the jewellery in a commercial context and with trend, trend research as well as brand and market understanding as the underlying basis for the creation of a competitive and credible concept adapted to a specific market. The design process is implemented as a general method, and design theoretical argumentation is used in the selection process.Knowledge
The student will gain knowledge about:Skills
− requirements and expectations for the expression of the jewellery in response to the market and society.
− essential concepts, applied theory and methods in market communication, including brand equity and branding.
− the importance of brand equity, branding and identity for a product/concept and its competitiveness.
− the importance of brand identity for the product, its concept and competitiveness.
− argumentation theory in relation to understanding the product design.
− form and aesthetics for a specific market.
− society's influence on the design of a product in a contemporary perspective and response to contemporary trends.
− social structures, cultural and sub-cultural communities, discourses and semiotic meanings and an ability to reflect on these.
− market research methods and analysis for the purpose of differentiation and application of such methods and analyses.
− national and global markets.
− digital and high-tech production techniques and programmes for the communication of proposed solutions.
The student will get the skills to:
− identify, create, and apply product and concept branding to strengthen company competitiveness.
− apply and combine design principles and design theory as part of a design process.
− use trend theory, trend methods and trend spotting in practice.
− use the individual phases of the design and product development process, including digital prototyping as a development tool.
− apply, identify, and combine high-tech production techniques for the development of proposed solutions.
- Type of instruction
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationAttendance to a given activity or submission of assignments, projects, etc. may be mandatory. Fulfilment of such mandatory activities is a requirement for taking the exam in the subject element. If a student fails to submit a mandatory activity on time, they will have used one of the exams attempt for the exam for which the mandatory activity is a prerequisite.Type of examCombined written and oral examinationPlacement: 2nd semester
Scope: 30 ECTS
Exam form: Individual written and oral exam
Type of assignment: The written assignment is in the form of an abstract.Formal requirementsThe written assignment must not exceed 5 standard pages.
Definition of a standard page: A standard page corresponds to 2,400 characters, including spaces and footnotes.
The following are not included in the number of standard pages:
− WiseFlow cover
− Front page with: Title, name of student, programme title, number of characters, name of supervisor
− Abstract in English of 1,200-1,400 characters.
− Confidentiality Agreement
− Solemn declaration
− Declaration of consent
− Table of contents
− Photos, illustrations, tables, and figures (including accompanying text)
− List of figures
− List of appendices
− Appendices (see section on appendices).
Applied reference system: List of references, references cited, and quotes must be handled in accordance with the Harvard Referencing System. A reference tool is available at: https://bibliotek.kea.dk/da/?id=205
− It must be possible for the examiner to read the assignment without recourse to the appendices. An appendix is any material that the student makes available to the reader when the full text does not belong in the assignment.
− Appendices should only be included if the student refers to them in the assignment.
− There must be an exhaustive list of appendices.
− Each appendix must contain a reference number, title, explanatory text, and relevant references.
− Each appendix must have its own page.
− Appendices must be uploaded separately to WiseFlow as additional material.
− Appendices may include documentation of research and experiments, questionnaires, tables, figures, diagrams, notes, detailed technical specifications, drawings, photographs, sound recordings, video recordings, other digital files, or other material.
For more help with research, academic writing, exams and much more, access KEA’s online study skills library at: https://bibliotek.kea.dk/da/studieviden/Individual exam or group examIndividualExam languagesDanish(Norwegian/Swedish)DurationThe oral examination has a duration of 30 minutes, including grading. 10 minutes max. have been set aside for the student’s presentation.Type of evaluation7-point grading scaleExaminersExternal censureExam criteriaThe assessment of the oral and written exam is based on the specific learning objectives which appear from each subject element. The grade represents an overall assessment of the oral and written performance.
In the subject Company collaboration 1 you will receive 150 hours of instruction, which corresponds to 200 lessons (1 lesson = 45 min.) and 36% of your total workload for the subject.
The teaching primarily consists of the following activities: company collaboration, group work, classroom teaching, project work.
The preparation primarily consists of the following activities: group work, reading the curriculum, collecting empiricism, searching for information.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances