Company Collaboration 2 - Design & business2022/2023
- Purpose and learning objectives
The subject element deals with company collaboration based on an understanding of jewellery in a commercial and innovative context as well as trend understanding and analysis — with an associated competitive and credible brand identity for a specific target group and a broad understanding of markets, market, and industry analyses as well as insights into lifestyles and consumer behaviour. Work involves processes and tools for the promotion and design of user-orientated concepts and product development. The design process is implemented as a general method, and design theoretical argumentation will be used in the selection process.Knowledge
The student will gain knowledge about:Skills
− methods in market communication, their importance for the way the product /concept is experienced and its competitiveness, and how to reflect on these.
The student will get the skills to:Competences
− apply and identify arguments in relation to design understanding and product design.
− identify and apply form and aesthetics as an analytical tool in relation to a specific market and company.
− apply design principles to planning and implementation in the design process and as argumentation for the design of the product for a specific target group.
− apply and explain requirements and expectations regarding the expression of the jewellery in relation to the market and society.
− identify and apply methods in market research and market analysis for the purpose of differentiation and application of such methods.
− apply, select, justify, and master methods and tools in relation to creating new knowledge as well as building skills in academic writing, including citations, footnotes, and references.
− identify and select methods for the design of brand identity, considering the perceived significance of the product and the concept and their competitiveness.
The student will learn to:
− manage and design a competitive and credible brand identity for each piece of jewellery and concept.
− identify and select methods for designing brand identity, considering the perceived significance of the product, the concept, and their competitiveness.
- Type of instruction
Teaching and learning methods are adapted to the individual programme elements in order to further the opportunity to develop students' professional competencies in their capacity of Professional Bachelors in Jewellery, Technology and Business and continue in qualifying further education.
The teaching is organised so that the student will come across various teaching and working methods, the purpose of which is to promote independence, cooperation skills, capacity for reflection and the ability to create professional innovation. Teaching is a mix of lectures, interdisciplinary projects, classroom training, group work, guidance, and independent work as well as problem-orientated tasks. Students work individually and in groups; however, as far as individual learning goes, students are encouraged to set up study groups to support each student in the learning process and problem resolutions.
The internship involves a combination of theory and practice and a practice-orientated approach to teaching. Many tasks and projects will be developed in collaboration with a company. The teaching is organised in modules, and each module has independent overall learning objectives to ensure continuity in the teaching process.
The extent of the teaching corresponds to a full-time study. It is important that students are active during their studies and take responsibility for continuous learning.
When there is no scheduled teaching, students are expected to spend the time preparing. Preparation is the time the individual student or study group spend preparing for the subject/programme. This could be time spent reading notes from a class, watching video-recorded lessons, reading the syllabus, doing group work, doing project work, working in one of KEA's workshops, searching for information, gathering empirical data, portfolio work, assignment work, exercises, attending conferences or exhibitions, etc.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationAttendance to a given activity or submission of assignments, projects, etc. may be mandatory. Fulfilment of such mandatory activities is a requirement for taking the exam in the subject element. If a student fails to submit a mandatory activity on time, they will have used one of the exams attempt for the exam for which the mandatory activity is a prerequisite.Type of examCombined written and oral examination3rd semester - Portfolio & Personal Branding exam
Placement: 3rd semester
Scope: 30 ECTS
Exam form: Individual written and oral exam
Type of assignment: The written part, which consists of a CV and a design statement, must be submitted prior to the oral exam. The student must bring a digital portfolio for the oral exam.
Duration: The oral examination has a duration of 30 minutes, including grading. 10 minutes max. have been set aside for the student’s presentation.
Assessment: The exam is assessed according to the 7-point grading scale. Examiner(s): The exam is assessed by an internal examiner.
Criteria for the assessment of the exam: The assessment of the oral and written exam is based on the specific learning objectives which appear from each subject element. The grade represents an overall assessment of the oral and written performance.Individual exam or group examIndividualExam languagesDanish (Norwegian/Swedish)Type of evaluation7-point grading scaleExaminersInternal censureExam criteriaThe assessment of the oral and written exam is based on the specific learning objectives which appear from each subject element. The grade represents an overall assessment of the oral and written performance.Re-examination and re-examination due to illnessMake-up exams
A student who has been prevented from taking an exam due to a documented illness or another unforeseen circumstance will be given the opportunity to take the exam as soon as possible. If the exam is scheduled in the programme’s last examination period, the student will be given the opportunity to retake the exam in the same examination period or in continuation of this period.
The make-up exam may be the same as the next regular exam. The student is responsible for finding out when the make-up takes place. Information about the time and place for the make-up exams can be found on Fronter, but the student will also receive a notification from KEA's examination system when the flow for the make-up exam is released for submission of assignments.
In the event of acute illness on the day of submission or the time of the examination, KEA must be notified, cf. KEA's rules on this.
If the illness is not documented according to the above rules, the student will have used one exam attempt. The student will bear the cost of obtaining the medical certificate.
With a failed exam, or failure to appear at the exam, the student is automatically registered for the re-examination, provided that the student has an exam attempt left. The re-examination may be the same as the next regular exam.
For oral exams based on written projects, the examiner decides whether the student may sit a re-exam in the project they failed in, or whether a new project must be prepared. This decision reflects whether or not the student will be able to pass the oral exam based on the written project.
The student is responsible for finding out when the re-exam takes place. Information about the time and place for re-examinations can be found on Fronter, and the student will also receive a notification from KEA's examination system when the re-examination flow is released for submission of assignments.
The programme may grant an exemption from the automatic registration provided this is justified by exceptional circumstances, including documented disabilities.
In the subject Company Collaboration 2 - Design & business you will receive 165 hours of instruction, which corresponds to 219 lessons (1 lesson = 45 min.) and 40% of your total workload for the subject.
The teaching primarily consists of the following activities: group work, classroom teaching, company collaboration.
The preparation primarily consists of the following activities: group work, reading the curriculum, collecting empiricism.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances