Copenhagen School of Design and Technology

da

Entrepreneurship 1

2021/2022
Danish title
Entreprenørskab 1
Study programme
Jewellery, Technology and Business
Type of education
Full time education
Level of education
Bachelor Programme
Semester
4. semester
Duration of the subject/module
4 semestre
Ects
25
Programme elements
Compulsory
Language
Danish and English
Start time
Spring
Location
Guldbergsgade 29 N, København N
Subject number
9140411
Responsible for the subject(s)/modul(es)
Jane Burchard
Lars Sögaard Nielsen
Anette Dreyer
Martin Hesseldahl
Mette Laier Henriksen
  • Purpose and learning objectives

    The subject element deals with entrepreneurship and start-ups. Focus is on sustainability and ethics as a concept, and it includes research and analysis of consumers and markets, innovative ethnographic methods for target group understanding for the purpose of preparing viable business models and pricing strategies. In addition, there is a focus on scaling, production planning and jewellery production.

    Focus is on managing the individual phases of the product development process, including launch and sales, ongoing evaluation from a resource perspective and the interdependence of the design phases.

    Knowledge

    Knowledge
    The student will gain knowledge about:
    − scaling.
    − pricing and various pricing strategies.
    − production costs and production planning in relation to supply chain management.

    Skills

    The student will get the skills to:
    − apply and explain requirements and expectations for the expression of the jewellery in response to the market and society.
    − apply and combine production knowledge in the design process as part of design understanding.
    − use idea generation and innovation methods as development tools in an ethnographic context.
    − manage and translate consumer and market analyses into a concrete concept and development of viable business models.
    − understand market timing and penetration, definition, development and management of sales concepts, customer care and loyalty programmes.
    − apply digital and analogue technologies to marketing.
    − apply and combine production theory and methods in practice, as well as apply and combine relevant materials and tools.
    − apply and combine digital visual tools in the communication of concepts.
    − apply and master the methods, tools and concepts within the subject areas associated with production within the profession.
    − plan, prepare and further develop the planning of the production process from an ethical and sustainable perspective.
    − structure and execute project planning and process management.

    Competences

    The student will learn to:
    − independently design and select relevant segmentation methods.
    − select and manage high-tech and low-tech techniques for the production of proposed solutions.
    − analyse and argue in relation to the design understanding of the product.
    − independently identify and handle development-orientated tasks, using methods for the design and product development of jewellery, for instance.
    − independently and professionally handle the individual phases of the product development process, including launch and sales, as well as ongoing evaluation from a resource perspective and the interdependence of the design phases.
    − identify and evaluate the work with materials and concepts in a sustainable context.

  • Type of instruction
    ---
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Prerequisites for access to the examination
    Attendance to a given activity or submission of assignments, projects, etc. may be mandatory. Fulfilment of such mandatory activities is a requirement for taking the exam in the subject element. If a student fails to submit a mandatory activity on time, they will have used one of the exams attempt for the exam for which the mandatory activity is a prerequisite.
    Exam in one or more subjects
    Subject/module is tested with the following modules
    Type of exam
    Combined written and oral examination
    Placement: 4th semester
    Scope: 30 ECTS
    Exam form: Individual written and oral exam
    Type of assignment: A written assignment.
    The student must bring the re-designed product and branding material to the oral exam.


    Duration: The oral examination has a duration of 30 minutes, including grading. 10 minutes max. have been set aside for the student’s presentation.
    Assessment: The exam is assessed according to the 7-point grading scale.
    Examiner(s): The exam is assessed by an external co-examiner.
    Criteria for the assessment of the exam: The assessment of the oral and written exam is based on the specific learning objectives which appear from each subject element.
    The grade represents an overall assessment of the oral and written performance.
    Formal requirements
    The written assignment must not exceed 10 standard pages.
    A standard page corresponds to 2,400 characters, including spaces and footnotes.
    The following are not included in the number of standard pages:
    − WiseFlow cover
    − Front page with: Title, name of student, programme title, number of characters, name of supervisor
    − Abstract in English of 1,200-1,400 characters.
    − Confidentiality Agreement
    − Solemn declaration
    − Declaration of consent
    − Table of contents
    − Photos, illustrations, tables, and figures (including accompanying text)
    − Bibliography
    − List of figures
    − List of appendices
    − Appendices (see section on appendices).

    Applied reference system: List of references, references cited, and quotes must be handled in accordance with the Harvard Referencing System. A reference tool is available at: https://bibliotek.kea.dk/da/?id=205
    Appendices:
    − It must be possible for the examiner to read the assignment without recourse to the appendices. An appendix is any material that the student makes available to the reader when the full text does not belong in the assignment.
    − Appendices should only be included if the student refers to them in the assignment.
    − There must be an exhaustive list of appendices.
    − Each appendix must contain a reference number, title, explanatory text, and relevant references.
    − Each appendix must have its own page.
    − Appendices must be uploaded separately to WiseFlow as additional material.
    − Appendices may include documentation of research and experiments, questionnaires, tables, figures, diagrams, notes, detailed technical specifications, drawings, photographs, sound recordings, video recordings, other digital files, or other material.

    For more help with research, academic writing, exams and much more, access KEA’s online study skills library at: https://bibliotek.kea.dk/da/studieviden/
    Individual exam or group exam
    Individual
    Exam languages
    Danish(Norwegian/Swedish)
    Type of evaluation
    7-point grading scale
    Examiners
    External censure
    Exam criteria
    The assessment of the oral and written exam is based on the specific learning objectives which appear from each subject element. The grade represents an overall assessment of the oral and written performance.
220
hours of teaching
465
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Entrepreneurship 1 you will receive 220 hours of instruction, which corresponds to 293 lessons (1 lesson = 45 min.) and 32% of your total workload for the subject.

The teaching primarily consists of the following activities: group work, classroom teaching, internal lecturers.
The preparation primarily consists of the following activities: group work, reading the curriculum, laboratory work.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances