Strategic Marketing involves an analytical approach to the communication of brand, products and services. This approach allows the preparation of marketing plans and strategies while serving as a starting point for digital marketing planning.

The student has development based knowledge and understanding about and can reflect on
applied theories and methodologies regarding
1) collecting and analyzing international data about markets, clients, and users
2) strategic marketing in international corporations
3) creating value through intercultural relationship management
4) marketing plans, including communication strategies.

The student masters skills regarding the application of
1) theories and methods to analyze markets and international competition
2) theories and methods to analyze relationships and intercultural communication
3) theories and methods to plan international strategic marketing
4) theories and models within international marketing economy in order to identify markets
as well as select and present relevant solution models to collaboration partners and users.

The student is able to handle complex and development-oriented situations regarding
1) the independent participation in the development of a marketing strategy based on data
collection and analysis of markets, competition, and consumers
2) the interdisciplinary collaboration in the development of plans to penetrate new international markets
3) developing and managing relationships and networks in an intercultural context
4) identifying own learning needs and developing own knowledge, skills, and competences in
relation to strategic marketing.

The student is able to participate independently in marketing-related work, including engaging in interdisciplinary collaborations on conducting market analyses and establishing a marketing strategy.