Business Strategy I (EN)2018/2019
- Content and learning outcomes
Business strategy introduces methods and tools that are used to create a united and unifying direction for the activities within a organisation.Knowledge
A direction that integrates an understanding of the optimal position of the organisation in relation to threats and opportunities in the environment with a focus on which resources and competencies the organisation aught to acquire, retain and develop.
Additionally Supply Chain Management is taught, that is about how to manage the processes and key performance indicators of an organisation as well as its cooperation with key partners outside of the organisation, in order to optimise its incoming and outgoing logistics.
The student has development based knowledge and understanding about and can reflect onSkills
applied theories and methodologies regarding:
1) International strategic business and management.
2) The alignment of business and IT strategy using IT as an enabler in the process of creating.
and implementing business strategies in an international organization
3) The impact of information, transportation and warehousing technologies on global supply
chain and logistics operations, including transaction costs.
4) Key performance indicators deriving from a business strategy.
The student masters skills regarding the application of:Competences
1) theories and methods in order to analyse the international competition in an industry and
an organization’s strategic position
2) theories and methods to identify strategic resources and key performance indicators in an
3) theories and models to IT strategic planning as an integrated part of a the creation of
4) theory and methods to plan the successful implementation of a business strategy on the
organizations global supply chain, including the identification of critical success factors
5) theory and methods to analyse the cost/benefit of implementing IT-driven processes in an
6) key theories, models and concepts to analyse management issues in a global supply chain
and logistics operation
7) selecting and presenting relevant solution models regarding the alignment of IT and
business strategy to collaboration partners and users
The student is able to handle complex and development-oriented situations regarding
1) the creation or revision of a business strategy based on the strategic analysis of an
2) designing the implementation of IT-supported business strategies in an international
3) identifying strategic resources and key performance indicators for an organization
4) identifying and communicating global supply chain issues in an organization
5) identifying own learning needs and developing own knowledge, skills, and competences in
relation to the alignment of business and IT strategies
- Type of instruction
Lectures and Case projects
- Subject/module requirement for
Academic requirement for participation
Participation in 1. and 2. semester of the KEA BE-IT education
- or alternatively a basic understanding of the subjects; Organisational Theory and Economics (Micro- and Macroeconomics).
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Exam in one or more subjectsSubject/module is tested with the following modules
• Can communicate core concepts from Business Strategy, Strategic Marketing, Information
Technologies, and Systems Development.
• Can analyse and present a problem related to Business Strategy, Strategic Marketing,
Information Technologies, and Systems Development from an interdisciplinary perspective.
• Can collect and analyse user and marketing research.
• Can complete a project in a team with emphasis on relations.Type of examCombined written and oral examinationThe student will be examined in several subjects (Business Strategy, Strategic Marketing,
Information Technologies, and Systems development). The examination should ensure that the subjects that are not already dealt with in the report are covered.Formal requirementsThe project must be interdisciplinary and problem oriented.
The project's assignment text is written by the teachers.
The School lays down the actual requirements for the project, which will combine essential fields of the 3rd semester teaching of Business Strategy, Strategic Marketing, Information Technologies, and Systems development. The School can make further demands for group size, project scope and process documentation, including requirements for the demonstration of working code and/or the student’s written language skills. The School must secure that the project description is given to the students and the examiners.
Handing in Report
The report must not exceed 15 standard pages plus a maximum of 8 standard pages per group member, excluding appendices. Appendices should be kept to a minimum.Individual exam or group examGroup, 2-4 max participantsExam languagesEnglishDuration1. Individual presentation based on report: 5 minutes.
2. Individual examination: 20 minutes.
3. Discussion of performance and announcement of grade: 5 minutes.Permitted exam aidsLaptop may be brought during the oral exam for presentation purposes.Type of evaluation7-point grading scaleExaminersExternal censureExam criteriaThe student will receive an individual grade for the overall performance covering report,
presentation and individual examination. The evaluation of the performance is based on the
degree to which it complies with the purpose and learning objectives of the subjects, as described in the curriculum.Re-examination and re-examination due to illnessRe-sit examination on ground of sickness or other acceptable reasons will be held as soon as
possible after the original examination.
If the School assesses that the student has participated to an acceptable degree in the project, this exam will be held as an individual test based on the group project.
In the subject Business Strategy I (EN) you will receive 96 hours of instruction, which corresponds to 128 lessons (1 lesson = 45 min.) and 35% of your total workload for the subject.
The teaching primarily consists of the following activities: classroom teaching, cases, interdisciplinary project-based teaching.
The preparation primarily consists of the following activities: reading the curriculum, group work, project work.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances