Copenhagen School of Design and Technology


Business Strategy I (EN)

Danish title
Forretningsstrategi I (EN)
Study programme
Business Economics & Information Technology
Type of education
Full time education
Level of education
Bachelor Programme
3. semester
Duration of the subject/module
1 semester
Programme elements
Start time
Lygten 16, København NV
Subject number
Responsible for the subject(s)/modul(es)
Morten Kjærgaard
Jesper Skovsgaard Frederiksen
Leif Schwartz Holbek
Guillaume Nadon
  • Content and learning outcomes

    Business strategy introduces methods and tools that are used to create a united and unifying direction for the activities within a organisation.
    A direction that integrates an understanding of the optimal position of the organisation in relation to threats and opportunities in the environment with a focus on which resources and competencies the organisation aught to acquire, retain and develop.
    Additionally Supply Chain Management is taught, that is about how to manage the processes and key performance indicators of an organisation as well as its cooperation with key partners outside of the organisation, in order to optimise its incoming and outgoing logistics.


    The student has development based knowledge and understanding about and can reflect on
    applied theories and methodologies regarding:
    1) International strategic business and management.
    2) The alignment of business and IT strategy using IT as an enabler in the process of creating.
    and implementing business strategies in an international organization
    3) The impact of information, transportation and warehousing technologies on global supply
    chain and logistics operations, including transaction costs.
    4) Key performance indicators deriving from a business strategy.


    The student masters skills regarding the application of:
    1) theories and methods in order to analyse the international competition in an industry and
    an organization’s strategic position
    2) theories and methods to identify strategic resources and key performance indicators in an
    3) theories and models to IT strategic planning as an integrated part of a the creation of
    business strategies
    4) theory and methods to plan the successful implementation of a business strategy on the
    organizations global supply chain, including the identification of critical success factors
    5) theory and methods to analyse the cost/benefit of implementing IT-driven processes in an
    international organization.
    6) key theories, models and concepts to analyse management issues in a global supply chain
    and logistics operation
    7) selecting and presenting relevant solution models regarding the alignment of IT and
    business strategy to collaboration partners and users


    The student is able to handle complex and development-oriented situations regarding
    1) the creation or revision of a business strategy based on the strategic analysis of an
    2) designing the implementation of IT-supported business strategies in an international
    3) identifying strategic resources and key performance indicators for an organization
    4) identifying and communicating global supply chain issues in an organization
    5) identifying own learning needs and developing own knowledge, skills, and competences in
    relation to the alignment of business and IT strategies

  • Type of instruction
    Lectures and Case projects
  • Subject/module requirement for participation

    Academic requirement for participation
    Participation in 1. and 2. semester of the KEA BE-IT education
    - or alternatively a basic understanding of the subjects; Organisational Theory and Economics (Micro- and Macroeconomics).

  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested with the following modules
    The exam must show that the student:
    • Can communicate core concepts from Business Strategy, Strategic Marketing, Information
    Technologies, and Systems Development.
    • Can analyse and present a problem related to Business Strategy, Strategic Marketing,
    Information Technologies, and Systems Development from an interdisciplinary perspective.
    • Can collect and analyse user and marketing research.
    • Can complete a project in a team with emphasis on relations.
    Type of exam
    Combined written and oral examination
    The student will be examined in several subjects (Business Strategy, Strategic Marketing,
    Information Technologies, and Systems development). The examination should ensure that the subjects that are not already dealt with in the report are covered.
    Formal requirements
    The project must be interdisciplinary and problem oriented.

    The project's assignment text is written by the teachers.

    The School lays down the actual requirements for the project, which will combine essential fields of the 3rd semester teaching of Business Strategy, Strategic Marketing, Information Technologies, and Systems development. The School can make further demands for group size, project scope and process documentation, including requirements for the demonstration of working code and/or the student’s written language skills. The School must secure that the project description is given to the students and the examiners.

    Handing in Report
    The report must not exceed 15 standard pages plus a maximum of 8 standard pages per group member, excluding appendices. Appendices should be kept to a minimum.
    Individual exam or group exam
    Group, 2-4 max participants
    Exam languages
    1. Individual presentation based on report: 5 minutes.
    2. Individual examination: 20 minutes.
    3. Discussion of performance and announcement of grade: 5 minutes.
    Permitted exam aids
    Laptop may be brought during the oral exam for presentation purposes.
    Type of evaluation
    7-point grading scale
    External censure
    Exam criteria
    The student will receive an individual grade for the overall performance covering report,
    presentation and individual examination. The evaluation of the performance is based on the
    degree to which it complies with the purpose and learning objectives of the subjects, as described in the curriculum.
    Re-examination and re-examination due to illness
    Re-sit examination on ground of sickness or other acceptable reasons will be held as soon as
    possible after the original examination.
    If the School assesses that the student has participated to an acceptable degree in the project, this exam will be held as an individual test based on the group project.
hours of teaching
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Business Strategy I (EN) you will receive 96 hours of instruction, which corresponds to 128 lessons (1 lesson = 45 min.) and 35% of your total workload for the subject.

The teaching primarily consists of the following activities: classroom teaching, cases, interdisciplinary project-based teaching.
The preparation primarily consists of the following activities: reading the curriculum, group work, project work.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances