The strategic marketing module works with analytically based approach to a communication solution. The module also includes creative processes that will be based on data collection. The module introduces key methods and tools that will be used to solve a task in collaboration with a company. It is expected that the student uses methods and tools assigned to the module to complete the assignment.

The module is about developing a conceptual solution using evidence-based approach. The module includes relevant methods and theories in relation to the assignment.
Focusing on marketing, branding, communication models, campaign theory and focus groups.
The module gives you the skills to analyze relationships and solutions that generally concern issues within national and international cases, customer behavior and markets as well as planning and conducting market analyzis.

After completing the module, you will be capable of contributing analysis and suggestions regarding the company's market potential, as well as segmentation, target audience and positioning strategy.

The student has development based knowledge and understanding about and can reflect on
applied theories and methodologies regarding
1) collecting and analyzing international data about markets, clients, and users
2) strategic marketing in international corporations
3) creating value through intercultural relationship management
4) marketing plans, including communication strategies

The student masters skills regarding the application of
1) theories and methods to analyze markets and international competition
2) theories and methods to analyze relationships and intercultural communication
3) theories and methods to plan international strategic marketing
4) theories and models within international marketing economy in order to identify markets
as well as select and present relevant solution models to collaboration partners and users

The student is able to handle complex and development-oriented situations regarding
1) the independent participation in the development of a marketing strategy based on data
collection and analysis of markets, competition, and consumers
2) the interdisciplinary collaboration in the development of plans to penetrate new international markets
3) developing and managing relationships and networks in an intercultural context
4) identifying own learning needs and developing own knowledge, skills, and competences in
relation to strategic marketing