Copenhagen School of Design and Technology


Design & Business 2 - From idea to concept (EN)

Danish title
Design & Business 2 - Fra ide til koncept (EN)
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
5. semester
Duration of the subject/module
3 Weeks
Programme elements
Start time
Guldbergsgade 29 N, København N
Subject number
Responsible for the subject(s)/modul(es)
Martin Hesseldahl
Tim Meicker
Trine Bekkersgaard Stark
Mette Kocmick
Marie-Louise Lynge Jensen
Stine Behrendtzen
Jeremy Walton
Tina Hjort Jensen
  • Purpose

    The purpose of this module is to give the students a thorough understanding of how strategic work with design and sustainability can create commercial value in one or more stages of the value chain and thus enhance a business or an organisation. Sustainability is a recurring theme throughout the module from an economic, social and environmental perspective.

    The students obtain knowledge, skills and competencies to identify and analyse the business challenges a given business or organisation is faced with. The students will be introduced to how to develop a business or organisation's internal resources and products to ensure that they add value to the business or organisation, its customers or users, taking due account of the external environment. In groups, the students must develop a strategic and user-oriented design solution.


    ● Design
    ● Cultural and intercultural aspects
    ● Value chain and relevant theories and methods
    ● Reflection and argumentation.


    ● Assess and apply design methods to problem solving.
    ● Apply design to market development.
    ● Assess theoretical and practical issues and justify and select appropriate solutions within the value chain.
    ● Apply scientific methods and theories in connection with research, analysis and academic immersion.


    ● Engage in academic and interdisciplinary collaboration within all steps of the value chain.
    ● Manage complex and development-oriented issues within the profession.
    ● Handle communication and innovation of ideas in business contexts

  • Type of instruction
    Teaching is a combination of lectures, guest lectures, video presentations/podcasts, workshops, exercises and instruction. The students work in groups of 5-6.
  • Subject/module requirement for participation

    Equipment needed to participate
    The students must bring their computer, drawing utensils and paper/notebook.

  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Prerequisites for access to the examination
    Prerequisite for the exam is that the student has submitted the boundary requirements for Design & Business 1.
    Exam in one or more subjects
    Subject/module is tested with the following modules
    The exam is assessed according to the 7-point grading scale. The exam is weighted 70% of the overall mark for the Design & Business exam.
    Type of exam
    Written examination
    Type of assignment
    The student is required to prepare an individual written paper, bringing into play the knowledge, skills and competencies within the core areas of design, business, sociology, methodology and theory of science acquired during Design & Business 1 and 2. A case-based assignment description will be released at the end of Design & Business 2, upon which the student will have five days to prepare the written paper.
    Formal requirements
    The scope of the written paper is 5 standard pages (+/-10%). The student's name, class, date and number of characters must appear from the front page of the written paper.

    A standard page corresponds to 2,400 entries incl. gap. When calculating the extent, footnotes, but not front page, table of contents, literature list and attachments are included. In addition, photos, illustrations and figures do not count.

    At the front of the assignment, the title, the student's name, class, date and number of marks must be stated.

    Definition of a standard page
    A standard page is equivalent to 2,400 characters, including spaces. Footnotes excepted, the front page, declaration of confidentiality/statement of truth, executive summary, table of contents, list of references and appendices are not included in the scope of the paper. Photos, illustrations and figures are not included either.

    Applied reference system
    List of references, references cited and quotes must be handled in accordance with the Harvard Referencing System.

    Appendices must be placed after the reference list and should only be included if the student refers to them in the paper. An appendix is materials the student makes available to the reader, the full text of which does not belong in the paper. Appendices may take the form of interview transcripts, questionnaires, statistical summaries, documents that are not readily available, etc. Any appendix must carry an appendix number, headline, explanatory text and references, if any. In case of more appendices, the student is required to make an appendix overview. Each appendix must have its own page.
    Individual exam or group exam
    Exam languages
    The student will have five study days to prepare the written paper.
    Type of evaluation
    7-point grading scale
    Internal censure
    Exam criteria
    Den studerende skal med denne prøve demonstrere evnen til at udvælge, anvende og Knowledge
    The student acquires knowledge of:
    ●cultural and intercultural aspects
    ●the value chain and
    ●relevant theories and methods, and the ability to reflect on and argue in favour of them.

    The student has acquired the skills needed to:
    ●assess and apply relevant methods to problem solving,
    ●communicate academic issues in various cultural and intercultural contexts,
    ●apply design to market development,
    ●assess theoretical and practical issues and justify and select appropriate solutions within the value chain
    ●apply scientific methods and theories to research, analysis and in-debt study.

    The student has acquired the competencies needed to:
    ●engage in academic and interdisciplinary collaboration within all steps of the value chain
    ●manage complex and development-oriented issues within the profession
    ●manage communication and innovation of ideas in business contexts.

    Spelling and writing skills
    Spelling and writing skills will be assessed in the written assignments. The assessment is an overall assessment of the academic content, including spelling and writing skills. However, the academic content carries the most weight. Students who can demonstrate a relevant specific impairment, may apply for exemption from the requirement that spelling and writing should be included in the assessment. The application must be sent to the head of the programme at the relevant school no later than four weeks before the exam takes place.
    Deadline for submission
    The exam will be placed at the end of Design & Business 2. Further information on time and place as well as delivery of the written individual assignment can be found on Fronter.
  • Preliminary literature list
    This is a preliminary literature list. A final literature list will be provided in connection with study start.
    The curriculum list becomes available to the student at the start of the study.
hours of teaching
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Design & Business 2 - From idea to concept (EN) you will receive 47 hours of instruction, which corresponds to 63 lessons (1 lesson = 45 min.) and 34% of your total workload for the subject.

The teaching primarily consists of the following activities: company collaboration, external lectures, group work, internal lecturers, workshops.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum, exam, preparation for the exam.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances