Copenhagen School of Design and Technology


Specialisation: Brand Design - Concept Development

Speciality direction: Brand Design
Danish title
Studieretning Marketing (Brand Design) - Lokalt fagelement (Konceptudvikling) (DA)
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
Duration of the subject/module
2 semestre
Programme elements
Start time
Guldbergsgade 29 N, København N
Subject number
Responsible for the subject(s)/modul(es)
Trine Bekkersgaard Stark
  • Purpose and learning objectives

    Based on competitor, user and company / brand analyses, the subject area focuses on the development of creative brand and campaign concepts which can be adapted to and executed on both physical and digital platforms based on insights about target group behaviour and needs.


    The student will gain knowledge about:
    ● visual and verbal brand identity for the development of innovative brand concepts.
    ● applied theories and practical creative and qualitative methods to identify user insights and innovative campaign concepts.


    The student will get the skills to:
    ● apply creative methods, tools and techniques for the development of innovative concepts and products.
    ● assess and apply relevant qualitative methods for the identification of relevant user insights.
    ● apply an empathic and analytical approach to the concept development process.


    The student will learn to:
    ● handle complex and development-orientated issues related to concept development.
    ● independently enter into disciplinary and interdisciplinary cooperation on brands and concepts.
    ● identify their own learning needs and structure their own learning in relation to working with concept development.

  • Type of instruction
    Read more under the single modules that the subject element is tested with.
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested with the following modules
    Type of exam
    Combined written and oral examination
    Individual exam or group exam
    Exam languages
    Danish (Norwegian/Swedish)
    Type of evaluation
    7-point grading scale
    Internal and External censure
hours of teaching
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Specialisation: Brand Design - Concept Development you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.

The teaching primarily consists of the following activities: classroom teaching.
The preparation primarily consists of the following activities: reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances