Copenhagen School of Design and Technology



Speciality direction: Brand Design, Communication Design & Media
Danish title
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
6. semester
Duration of the subject/module
6 Weeks
Programme elements
Start time
Guldbergsgade 29 N, København N
Subject number
Responsible for the subject(s)/modul(es)
Rasmus Rahbek Simonsen
  • Purpose

    This elective is designed to improve the writing skills of Design & Business students by focusing on developing written content for specific media formats. Specifically, students will spend the greater part of the module producing content for magazines, the themes/genres of which they will come up with in teams. The content will span analog and digital formats, as students delve into writing articles, columns, profiles, and content for social media, among others.
    Students are introduced to the creative process of writing through lectures, in-class exercises, and peer workshops. Mastering basic and more advanced principles of composition will empower students to develop strategies for idea generation, revision, as well as effective editing and proofreading. In addition to hands-on writing exercises and assignments, students will also learn to identify and analyze different communication trends of cultural and social significance. This is done to emphasize the point that all communication is dynamic and must take into consideration the process of dissemination. Finally, the module will help students develop an individual professional tone of voice in writing as an overarching goal.


    - Written Communication
    - Rhetorical Strategies
    - Cultural understanding
    - Strategic Planning.


    - Write about trends, fashion, and lifestyle
    - Employ anthropological methods to collect relevant data
    - Identify the potential for new markets and solutions by evaluating tendencies and market developments.


    - Employ strategic and innovative writing processes individually and in collaboration
    - Develop written presentations based on cultural analysis and a theoretical understanding of the material
    - Communicate in relation to a specific magazine identity
    - Employ analytical tools to identify reference points between the sender and the receiver of written

  • Type of instruction and practical application of learning objectives
    This module places great emphasis on practical application of writing strategies and tools. A typical class meeting will consist of brief lectures leading to specific workshop tasks that will become part of each student’s writing “toolbox.”
  • Collaborative subject/module(s)
    Please note that, on this module, students will collaborate with the layout teams from the elective course, EDITORIAL – LAYOUT. Writing students will be responsible for the written content of the magazines while the Layout students will be responsible for visual content.
  • Subject/module requirement for participation

    Academic requirement for participation
    The student must be admitted to one of the following specializations at the Bachelor’s Degree Program in Design and Business in order to choose this elective module:
    • Brand Design (INT)
    • Communication Design & Media (INT)
    • Brand Design (DK)
    • Communication Design & Media (DK)

    Equipment needed to participate
    Students must bring physical writing tools to class meetings and a laptop with Microsoft Word installed. InDesign is recommended but not required.

  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Prerequisites for access to the examination
    In order to be set to the oral examination at the end of the module, the student must have submitted any bound prerequisites in the elective, as well as the written assignment with the submission deadline 18/3-2020 at 9:00.
    Exam in one or more subjects
    Subject/module is tested standalone
    Type of exam
    Combined written and oral examination
    The exam is individual.
    Type of assignment
    The exam is based on a specific assignment within the subject area of the elective, where the student must demonstrate an understanding of the practice and central application of theory and method in relation to the elective subject. In the test, the learning objectives are tested on the specific elements of the individual electives, which appear in the module descriptions of the electives.

    The written examination consists of a written documentation of processes that are prepared on an ongoing basis and submitted before the oral examination.

    The oral examination is based on one or more theoretical, methodological and practical elements from the module, with the involvement of the students' written documentation of processes.
    Formal requirements
    The written documentation of processes may be submitted as photos, products, written production or the like, which is defined specifically for each elective in the assignment descriptions when published on Fronter at the start of the module.
    Individual exam or group exam
    Exam languages
    The duration of the oral exam are a total of 30 minutes, with 10 minutes for student presentation, 10 minutes for professional dialogue and 10 minutes for grading. The specific form requirements for the oral examination are published on Fronter when the electives begin.
    Permitted exam aids
    Available exam aids
    Type of evaluation
    7-point grading scale
    Internal censure
    Exam criteria
    The assessment criterias (knowledge, skills and competencies) appear in the course descriptions for each elective.
    Deadline for submission
    The written examination must be handed in at the end of the module (approximately 4 weeks after the start of the elective). The oral exam is placed on the last day(s) of the elective. Details of the time and place for the written and oral submission will be published on Fronter or WiseFlow.
    Re-examination and re-examination due to illness
    Specific formal requirements for the re-examination and re-examination due to illness are stated in the assignment descriptions for the elective, which are published on Fronter at the start of the elective.
hours of teaching
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject EDITORIAL - WRITING (EN) you will receive 108 hours of instruction, which corresponds to 144 lessons (1 lesson = 45 min.) and 39% of your total workload for the subject.

The teaching primarily consists of the following activities: internal lecturers, workshops, interdisciplinary project-based teaching.
The preparation primarily consists of the following activities: searching for information, group work, preparation for the exam.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances