EDITORIAL - WRITING (EN)2019/2020
This elective is designed to improve the writing skills of Design & Business students by focusing on developing written content for specific media formats. Specifically, students will spend the greater part of the module producing content for magazines, the themes/genres of which they will come up with in teams. The content will span analog and digital formats, as students delve into writing articles, columns, profiles, and content for social media, among others.Knowledge
Students are introduced to the creative process of writing through lectures, in-class exercises, and peer workshops. Mastering basic and more advanced principles of composition will empower students to develop strategies for idea generation, revision, as well as effective editing and proofreading. In addition to hands-on writing exercises and assignments, students will also learn to identify and analyze different communication trends of cultural and social significance. This is done to emphasize the point that all communication is dynamic and must take into consideration the process of dissemination. Finally, the module will help students develop an individual professional tone of voice in writing as an overarching goal.
- Written CommunicationSkills
- Rhetorical Strategies
- Cultural understanding
- Strategic Planning.
- Write about trends, fashion, and lifestyleCompetences
- Employ anthropological methods to collect relevant data
- Identify the potential for new markets and solutions by evaluating tendencies and market developments.
- Employ strategic and innovative writing processes individually and in collaboration
- Develop written presentations based on cultural analysis and a theoretical understanding of the material
- Communicate in relation to a specific magazine identity
- Employ analytical tools to identify reference points between the sender and the receiver of written
- Type of instruction and
practical application of learning objectives
This module places great emphasis on practical application of writing strategies and tools. A typical class meeting will consist of brief lectures leading to specific workshop tasks that will become part of each student’s writing “toolbox.”
- Collaborative subject/module(s)
- Subject/module requirement for
Academic requirement for participation
The student must be admitted to one of the following specializations at the Bachelor’s Degree Program in Design and Business in order to choose this elective module:
• Brand Design (INT)
• Communication Design & Media (INT)
• Brand Design (DK)
• Communication Design & Media (DK)
Equipment needed to participate
Students must bring physical writing tools to class meetings and a laptop with Microsoft Word installed. InDesign is recommended but not required.
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationIn order to be set to the oral examination at the end of the module, the student must have submitted any bound prerequisites in the elective, as well as the written assignment with the submission deadline 18/3-2020 at 9:00.Exam in one or more subjectsSubject/module is tested standaloneType of examCombined written and oral examinationThe exam is individual.Type of assignmentThe exam is based on a specific assignment within the subject area of the elective, where the student must demonstrate an understanding of the practice and central application of theory and method in relation to the elective subject. In the test, the learning objectives are tested on the specific elements of the individual electives, which appear in the module descriptions of the electives.
The written examination consists of a written documentation of processes that are prepared on an ongoing basis and submitted before the oral examination.
The oral examination is based on one or more theoretical, methodological and practical elements from the module, with the involvement of the students' written documentation of processes.Formal requirementsThe written documentation of processes may be submitted as photos, products, written production or the like, which is defined specifically for each elective in the assignment descriptions when published on Fronter at the start of the module.Individual exam or group examIndividualExam languagesDanish(Norwegian/Swedish)DurationThe duration of the oral exam are a total of 30 minutes, with 10 minutes for student presentation, 10 minutes for professional dialogue and 10 minutes for grading. The specific form requirements for the oral examination are published on Fronter when the electives begin.Permitted exam aidsAllAvailable exam aidsNoneType of evaluation7-point grading scaleExaminersInternal censureExam criteriaThe assessment criterias (knowledge, skills and competencies) appear in the course descriptions for each elective.Deadline for submissionThe written examination must be handed in at the end of the module (approximately 4 weeks after the start of the elective). The oral exam is placed on the last day(s) of the elective. Details of the time and place for the written and oral submission will be published on Fronter or WiseFlow.Re-examination and re-examination due to illnessSpecific formal requirements for the re-examination and re-examination due to illness are stated in the assignment descriptions for the elective, which are published on Fronter at the start of the elective.
In the subject EDITORIAL - WRITING (EN) you will receive 108 hours of instruction, which corresponds to 144 lessons (1 lesson = 45 min.) and 39% of your total workload for the subject.
The teaching primarily consists of the following activities: internal lecturers, workshops, interdisciplinary project-based teaching.
The preparation primarily consists of the following activities: searching for information, group work, preparation for the exam.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances