Copenhagen School of Design and Technology

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T02: Basic Content (EN)

2018/2019
Danish title
T02: Grundlæggende indhold (EN)
Study programme
Multimediadesign and Communication
Type of education
Full time education
Level of education
Academy Profession
Semester
1. semester
Duration of the subject/module
3 Weeks
Ects
4,5
Programme elements
Compulsory
Language
English
Start time
Autumn
Spring
Location
Lygten 16, København NV
Subject number
3273153
Responsible for the subject(s)/modul(es)
Keld Møller Marple
Gullan Strøm Christensen
Julio Garrido
  • Content and learning outcomes

    Purpose
    In this module you will produce 2 short videos. First a short story on mobile phones and second an information video for an external collaboration partner. The module includes an introduction to concept development using video, dramaturgy, film language and media elements and recording and editing techniques.

    In the first assignment the focus is on image and composition. The students’ work will be subjective to a formative evaluation. In the second assignment the focus will be communication with video and video in a specific context. This will be subject to a summative evaluation.

    User interface development :
    The subject area comprises the design and development of digital solutions with special emphasis on the production of user interfaces. The focus is on all aspects of the development process based on common development methods, including planning, design and production of digital media tasks.

    Here you’ll learn: The basic principles behind composing a picture frame for moving images and how different content types fits into an online context. We work with video and how to develop it in iterative steps using treatment and storyboard to professionalise the production.

    User experiences:
    The subject area comprises the design and development of digital experiences with a focus on understanding the user, the user’s interaction with solutions as well as on evaluating and testing solutions, including the use of data.

    Here you’ll learn: Different test methods will be applied in order to drive the production forward.

    Content production:
    The subject area comprises content production for selected digital media. The focus is on understanding digital media and relevant types of content as well as on the dissemination and use of data.

    Here you’ll learn: Based on a brief from an external partner you will be asked to create a webpage including your own video production.

    Business:
    The subject area comprises business models, data understanding, the basis of existence of a business and the multimedia designer’s role in the value chain.

    Technology:
    The subject area comprises understanding and exploration of technologies that form part of digital media products and digital media production.

    Here you’ll learn: During the theme you will be asked to do two short video productions using either smartphone or dslr camera as a recording device.

    All:
    Here you’ll learn: You will be working in several different teams during this theme. Within the teams it will be important to define certain focus points for different team members. The teams will to a great extent be working independently but under close supervision from the teachers.

    Knowledge

    User interface development :
    • knowledge of basic principles for the composition and layout of digital media productions
    • knowledge of practice-oriented design processes and documentation forms used in digital
    media productions
    • knowledge of digital exchange formats currently used in digital media productions
    • knowledge of key forms of expression and content in digital media

    User experiences:
    • an understanding of the methods applied by the profession in connection with user testing of digital productions
    • knowledge of basic methods and theories regarding user understanding within digital content production.

    Content production:
    • knowledge of digital media and digital media platforms used by the profession

    Business:
    • knowledge of the multimedia designer’s role in the value chain in digital productions

    Technology:
    • knowledge of the key technologies applied by the profession in connection with the production of digital content

    Skills

    User interface development :
    • apply basic theories, methods and tools to the design and development of user interfaces
    • apply and assess basic technologies and development environments for the development of
    user interfaces, including methods and technologies for version control.

    Content production:
    • produce basic-level digital content based on user understanding and based on a given
    strategic brief

    Business:
    • apply basic theories, methods and tools for managing simple multimedia productions of
    relevance to professional practices in the field

    Technology:
    • apply and assess technologies for the presentation and production of digital content

    Competences

    All:
    • participate in interdisciplinary work processes in connection with the design and development of digital user interfaces
    • under supervision, acquire basic knowledge, skills and competencies within the design and
    development of digital user interfaces.
    • participate in interdisciplinary work processes in connection with the design and development of digital content
    • under supervision, acquire basic knowledge, skills and competencies within the design and
    development of digital content.

  • Type of instruction
    In Basic Content we are mixing lectures and exercises with groups meetings and
    feedback in class based on student productions. This way we will introduce
    terminology and techniques and then you will put it into practice. Discussing your
    work activities is meant to help you to learn to formulate what you intend to be
    doing, thus professionalizing your work.
  • Subject/module requirement for participation

    Academic requirement for participation
    It is expected that you are familiar with html5 and that you can produce a simple
    website on your own. It is also expected that you have installed a video editing
    program such as Adobe Premiere Pro.

  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested with the following modules
    The purpose is to test the student's understanding of theory, method and tools gained through participation in the mandatpory programme elements DEsign and programming of digital user interfaces 1 and Design and programming of digital content 1.

    Students are presented with one or more of the product examples handed in during the first semester. Trough the first semester, students work with the creation of a digital portfolio, using products examples from teaching. The protfolio forms the basis of the first-semester exam.
    Type of exam
    Combined written and oral examination
    An oral individual exam based on one or more of the product examples handed in during the first semester.

    The exam consist of three elements:
    1. Presentation
    2. Examination
    3. Grading

    The details of the duration of the exam will be published on the learning platform for Multimedia Design.
    Individual exam or group exam
    Individual
    Exam languages
    English
    Type of evaluation
    7-point grading scale
    Examiners
    Internal censure
    Exam criteria
    The exam will bee assessed by one or more examiners according to the 7-point grading scale. Students are given one individual performance af the exam. The performance is assessed in relation to the learning objectives for Design and programming of digital user internfaces 1 ande Design programming of digital content 1.
  • Additional information
    Hand-ins and feedback
    2.1 “XD prototype” (3rd October, 23:59 in Fronter). Feedback will be in the form of a
    prototype test in class the 9th October.
    2.2 “Link to online video” (5th October, 23:59 in Fronter). This is the first video. You
    can host the video where you want. Oral feedback in class the 8th October.
    2.3 “Conclusions from peer review” (9th October, 23:59 in Fronter). This will be
    approved/not approved in Fronter.
    2.4 “Treatment” (10th October, 23:59 in Fronter). A PDF document containing the
    treatment of your second video. Approved/Not Approved in Fronter.
    2.5 “Microsite prototype” (10th October)
    2.6 “Storyboard” (15th October, 13:15 in Fronter). A PDF document containing the
    storyboard for your second video. Will be discussed with a teacher in the group.
    2.7 “Link to microsite containing video” (18th October, 23:59 in Fronter). This is the
    second video. You make the webpage that hosts the video. Oral feedback in class.

    Assessment
    Throughout the theme you will be asked to do hand ins. Some are more time
    consuming and some are less time consuming. All of them will serve as point of
    either evaluation or feedback. Some of your work will be subject to a group
    discussion with a teacher and some will be the basis of feedback given in class. Some
    of them will be a simple approved/not approved, with the opportunity to discuss
    your work personally if you have a need for it.
    The theme will be evaluated through an online survey.
45
hours of teaching
78
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject T02: Basic Content (EN) you will receive 45 hours of instruction, which corresponds to 60 lessons (1 lesson = 45 min.) and 37% of your total workload for the subject.

The teaching primarily consists of the following activities: internal lecturers, group work.
The preparation primarily consists of the following activities: reading your own notes, reading the curriculum, group work.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances