Purpose
In this module you will produce 2 short videos. First a short story on mobile phones and second an information video for an external collaboration partner. The module includes an introduction to concept development using video, dramaturgy, film language and media elements and recording and editing techniques.

In the first assignment the focus is on image and composition. The students’ work will be subjective to a formative evaluation. In the second assignment the focus will be communication with video and video in a specific context. This will be subject to a summative evaluation.

User interface development :
The subject area comprises the design and development of digital solutions with special emphasis on the production of user interfaces. The focus is on all aspects of the development process based on common development methods, including planning, design and production of digital media tasks.

Here you’ll learn: The basic principles behind composing a picture frame for moving images and how different content types fits into an online context. We work with video and how to develop it in iterative steps using treatment and storyboard to professionalise the production.

User experiences:
The subject area comprises the design and development of digital experiences with a focus on understanding the user, the user’s interaction with solutions as well as on evaluating and testing solutions, including the use of data.

Here you’ll learn: Different test methods will be applied in order to drive the production forward.

Content production:
The subject area comprises content production for selected digital media. The focus is on understanding digital media and relevant types of content as well as on the dissemination and use of data.

Here you’ll learn: Based on a brief from an external partner you will be asked to create a webpage including your own video production.

Business:
The subject area comprises business models, data understanding, the basis of existence of a business and the multimedia designer’s role in the value chain.

Technology:
The subject area comprises understanding and exploration of technologies that form part of digital media products and digital media production.

Here you’ll learn: During the theme you will be asked to do two short video productions using either smartphone or dslr camera as a recording device.

All:
Here you’ll learn: You will be working in several different teams during this theme. Within the teams it will be important to define certain focus points for different team members. The teams will to a great extent be working independently but under close supervision from the teachers.

User interface development :
• knowledge of basic principles for the composition and layout of digital media productions
• knowledge of practice-oriented design processes and documentation forms used in digital
media productions
• knowledge of digital exchange formats currently used in digital media productions
• knowledge of key forms of expression and content in digital media

User experiences:
• an understanding of the methods applied by the profession in connection with user testing of digital productions
• knowledge of basic methods and theories regarding user understanding within digital content production.

Content production:
• knowledge of digital media and digital media platforms used by the profession

Business:
• knowledge of the multimedia designer’s role in the value chain in digital productions

Technology:
• knowledge of the key technologies applied by the profession in connection with the production of digital content

User interface development :
• apply basic theories, methods and tools to the design and development of user interfaces
• apply and assess basic technologies and development environments for the development of
user interfaces, including methods and technologies for version control.

Content production:
• produce basic-level digital content based on user understanding and based on a given
strategic brief

Business:
• apply basic theories, methods and tools for managing simple multimedia productions of
relevance to professional practices in the field

Technology:
• apply and assess technologies for the presentation and production of digital content

All:
• participate in interdisciplinary work processes in connection with the design and development of digital user interfaces
• under supervision, acquire basic knowledge, skills and competencies within the design and
development of digital user interfaces.
• participate in interdisciplinary work processes in connection with the design and development of digital content
• under supervision, acquire basic knowledge, skills and competencies within the design and
development of digital content.