Company Collaboration 2 - Design & business2021/2022
- Purpose and learning objectives
The subject element deals with company collaboration based on an understanding of jewellery in a commercial and innovative context as well as trend understanding and analysis — with an associated competitive and credible brand identity for a specific target group and a broad understanding of markets, market, and industry analyses as well as insights into lifestyles and consumer behaviour. Work involves processes and tools for the promotion and design of user-orientated concepts and product development. The design process is implemented as a general method, and design theoretical argumentation will be used in the selection process.Knowledge
The student will gain knowledge about:Skills
− methods in market communication, their importance for the way the product /concept is experienced and its competitiveness, and how to reflect on these.
The student will get the skills to:Competences
− apply and identify arguments in relation to design understanding and product design.
− identify and apply form and aesthetics as an analytical tool in relation to a specific market and company.
− apply design principles to planning and implementation in the design process and as argumentation for the design of the product for a specific target group.
− apply and explain requirements and expectations regarding the expression of the jewellery in relation to the market and society.
− identify and apply methods in market research and market analysis for the purpose of differentiation and application of such methods.
− apply, select, justify, and master methods and tools in relation to creating new knowledge as well as building skills in academic writing, including citations, footnotes, and references.
− identify and select methods for the design of brand identity, considering the perceived significance of the product and the concept and their competitiveness.
The student will learn to:
− manage and design a competitive and credible brand identity for each piece of jewellery and concept.
− identify and select methods for designing brand identity, considering the perceived significance of the product, the concept, and their competitiveness.
- Type of instruction
The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)Prerequisites for access to the examinationAttendance to a given activity or submission of assignments, projects, etc. may be mandatory. Fulfilment of such mandatory activities is a requirement for taking the exam in the subject element. If a student fails to submit a mandatory activity on time, they will have used one of the exams attempt for the exam for which the mandatory activity is a prerequisite.Type of examCombined written and oral examination3rd semester - Portfolio & Personal Branding exam
Placement: 3rd semester
Scope: 30 ECTS
Exam form: Individual written and oral exam
Type of assignment: The written part, which consists of a CV and a design statement, must be submitted prior to the oral exam. The student must bring a digital portfolio for the oral exam.
Duration: The oral examination has a duration of 30 minutes, including grading. 10 minutes max. have been set aside for the student’s presentation.
Assessment: The exam is assessed according to the 7-point grading scale. Examiner(s): The exam is assessed by an internal examiner.
Criteria for the assessment of the exam: The assessment of the oral and written exam is based on the specific learning objectives which appear from each subject element. The grade represents an overall assessment of the oral and written performance.Individual exam or group examIndividualExam languagesDanish(Norwegian/Swedish)Type of evaluation7-point grading scaleExaminersInternal censureExam criteriaThe assessment of the oral and written exam is based on the specific learning objectives which appear from each subject element. The grade represents an overall assessment of the oral and written performance.
In the subject Company Collaboration 2 - Design & business you will receive 150 hours of instruction, which corresponds to 200 lessons (1 lesson = 45 min.) and 36% of your total workload for the subject.
The teaching primarily consists of the following activities: group work, classroom teaching, company collaboration.
The preparation primarily consists of the following activities: group work, reading the curriculum, collecting empiricism.
Read about KEAs Study Activity Model
*KEA can deviate from the number of hours if this is justified by special circumstances