The subject element Business consists of sales as well as business understanding and development based on innovative and sustainable business models. Emphasis is on surveys and analyses of users and industries, which will form the basis for the development of concepts. Furthermore, focus is on communication and argumentation in favour of the value-creating concept.

The student will gain knowledge about:
• practice and applied theory and methods in business understanding and concept development based on a company's supply and value chain as well as its outlets.
• practice, applied theory and methods in the business area as well as an ability to reflect on the practice of the profession and the industry and the application of theory and methods in business understanding.

The student will get the skills to:
• apply the methods and tools of the business area to business understanding and concept development and include these in the development of innovative, sustainable and value-creating concepts.
• assess practical and theoretical issues in the industry, including analysing users and their behaviour so as to be able to justify and select relevant business and solution models.
• communicate practice-orientated and professional issues and solutions within the business area to partners and users.

The student will learn to:
• handle complex and development-oriented issues within the profession and industry.
• independently enter into professional and interdisciplinary collaborations and thus gain a comprehensive understanding of the interrelation of the business elements.
• identify their own learning needs and develop their own knowledge, skills and competencies in relation to the subject area of Business.