Copenhagen School of Design and Technology

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Specialisation: Communication and Trend

2021/2022
Danish title
Studieretning Kommunikation og Trend- nationale fagelementer (DA)
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
Duration of the subject/module
2 semestre
Ects
10
Programme elements
Compulsory
Language
Danish and English
Start time
Autumn
Spring
Location
Guldbergsgade 29 N, København N
Subject number
9944109
Responsible for the subject(s)/modul(es)
Louise Boel
Tim Meicker
Martin Hesseldahl
  • Purpose and learning objectives

    Study specialisation Communication and Trends contains two national subject elements: Communication and Innovation.

    Communication:
    The subject element Communication focuses on the development of strategies and the design of messages, concepts and products with a clear awareness of sender, recipient and choice of media.

    Innovation:
    The subject element Innovation emphasises the importance of innovation in problem solving, media strategies as well as design and communication processes. Focus is on argumentation, critical thinking and value creation in the development of sustainable solutions.

    Knowledge

    Communication:
    The student will gain knowledge about:
    • theory, methods and practice in communication, strategy and media understanding.
    • how to reflect on theories, methods and practice in communication, strategy and media understanding.

    Innovation:
    The student will gain knowledge about:
    • theory, methods and practice in design, innovation and media strategy.
    • how to reflect on theories, methods and practice in design, innovation and media strategy.

    Skills

    Communication:
    The student will get the skills to:
    • identify, assess and produce relevant solutions based on research and data processing
    • communicate professional issues and solutions to business partners with special focus on sender, recipient and choice of media.
    • process, communicate and transform knowledge—strategically, in writing, visually and orally.

    Innovation:
    The student will get the skills to:
    • identify and apply design and innovation methods.
    • assess theoretical and practical issues as well as justify and select relevant solutions and technology in design and innovation.
    • communicate professional issues and solutions to relevant partners and user groups.

    Competences

    Communication:
    The student will learn to:
    • handle relevant development-oriented issues in design and communication.
    • independently enter into professional and interdisciplinary collaboration with a professional approach to the subject area of communication of designs.
    • identify their own learning needs and structure their own learning in interdisciplinary environments.

    Innovation:
    The student will learn to:
    • handle complex and development-oriented issues within design technology and innovation.
    • independently enter into professional and interdisciplinary collaboration on innovative design processes.
    • identify their own learning needs and structure their own learning in various innovative learning environments.

  • Type of instruction
    Read more under the single modules that the subject element is tested with.
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested with the following modules
    Type of exam
    Combined written and oral examination
    Individual exam or group exam
    Individual
    Exam languages
    Danish(Norwegian/Swedish)
    Type of evaluation
    7-point grading scale
    Examiners
    Internal and External censure
34
hours of teaching
240
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Specialisation: Communication and Trend you will receive 34 hours of instruction, which corresponds to 45 lessons (1 lesson = 45 min.) and 12% of your total workload for the subject.

The teaching primarily consists of the following activities: internal lecturers.
The preparation primarily consists of the following activities: reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances