The subject area deals with the development of commercially sustainable brand strategies based on analyses of the target group, the brand's deeper values and market positioning while taking into account internal and external stakeholders. The subject area also includes tools for project management.

The student:
● will get knowledge about theories, methods and practice within the field of strategic branding.
● will learn about applied theories and methods to collect and analyze market data.

The student will get the skills to:
● apply methods of analysis and tools for the development of relevant and profitable brand strategies.
● will be able to judge and apply relevant analysis technics to identify trends in the market.
● will be able to lead and handle complex strategic projects.

The student will learn to:
● handle complex and development-oriented strategic issues.
● independently enter into disciplinary and interdisciplinary strategy processes.
● identify their own learning requirements and structure their own learning in relation to working with strategic development in the company.