Copenhagen School of Design and Technology

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Specialisation: Brand Design - Management & Strategy

2022/2023
Speciality direction: Brand Design
Danish title
Studieretning Marketing (Brand Design) - Lokalt fagelement (Management & Strategi) (DA)
Study programme
Design & business
Type of education
Full time education
Level of education
Bachelor (top-up)
Duration of the subject/module
1 semester
Ects
5
Programme elements
Compulsory
Language
Danish and English
Start time
Autumn
Location
Guldbergsgade 29 N, København N
Subject number
9944320
Responsible for the subject(s)/modul(es)
Nanna Kanneworff
Marie-Louise Lynge Jensen
Sofia Viholt
Laura Elmøe
Mette Bech
  • Purpose and learning objectives

    The subject area deals with the development of commercially sustainable brand strategies based on analyses of the target group, the brand's deeper values and market positioning while taking into account internal and external stakeholders. The subject area also includes tools for project management.

    Knowledge

    The student:
    ● will get knowledge about theories, methods and practice within the field of strategic branding.
    ● will learn about applied theories and methods to collect and analyze market data.

    Skills

    The student will get the skills to:
    ● apply methods of analysis and tools for the development of relevant and profitable brand strategies.
    ● will be able to judge and apply relevant analysis technics to identify trends in the market.
    ● will be able to lead and handle complex strategic projects.

    Competences

    The student will learn to:
    ● handle complex and development-oriented strategic issues.
    ● independently enter into disciplinary and interdisciplinary strategy processes.
    ● identify their own learning requirements and structure their own learning in relation to working with strategic development in the company.

  • Type of instruction
    Read more under the single modules that the subject element is tested with.
  • Exam

    The learning outcomes of the exam are identical with the learning outcomes of the subject(s)/modul(es)

    Exam in one or more subjects
    Subject/module is tested with the following modules
    Type of exam
    Combined written and oral examination
    Individual exam or group exam
    Individual
    Exam languages
    Danish (Norwegian/Swedish)
    Type of evaluation
    7-point grading scale
    Examiners
    Internal and External censure
41
hours of teaching
96
hours of preparation
The figure shows the extent of workload related to the subject divided into different study activities.

In the subject Specialisation: Brand Design - Management & Strategy you will receive 41 hours of instruction, which corresponds to 55 lessons (1 lesson = 45 min.) and 30% of your total workload for the subject.

The teaching primarily consists of the following activities: classroom teaching.
The preparation primarily consists of the following activities: reading the curriculum.

Read about KEAs Study Activity Model

*KEA can deviate from the number of hours if this is justified by special circumstances